Food and Dining Industry Targets 'Homeseoljok' Consumers
[Asia Economy Reporter Lim Hye-sun] The food and dining industry has launched various products for people spending the holidays at home due to social distancing measures related to COVID-19.
According to the food and dining industry on the 11th, Pizza Alvolo introduced a family set for family customers through 'KakaoTalk Gift' until the 14th. Pizza Alvolo's family set consists of two large-size pizzas and a 1.25L cola.
Starting with the 'Palja Pizza' as the base, customers can choose one from 'Kkum-eul Pizza', 'Eokkae Pizza', or 'Useumkkot Pizza' to enjoy two menu items. Especially, this family set is composed of products with names that carry hope for the New Year, delivering a positive message to customers.
Hollys Coffee released the 'Home Cafe Edition 3 Types' so that customers can enjoy coffee at home during the holiday season. This product is a gift set consisting of coffee sticks featuring Hollys Coffee's signature menu and sensibly designed MD items.
The 'My Home Cafe Edition' is available in two types to choose from according to preference, and the 'Mug Set' is notably packed with a mug, lid, teaspoon, and coaster. The 'All For You Home Cafe Edition' consists of Hollys Coffee's popular Vanilla Delight coffee sticks and a to-go tumbler.
CU also offers a ready meal series. CU has released ready meals targeting the so-called 'Honmyeongjok'?people spending the holidays alone?every Lunar New Year and Chuseok. This Lunar New Year holiday, CU launched four Western-style dishes using beef (pasta, hamburger, sandwich, French fries) aimed at young Honmyeongjok.
All product packages include the message 'Happiness piled up (福)', expressing the wish that everything goes well in the Year of the Ox.
An industry official explained, "Due to the COVID-19 issue, consumption of products that can be enjoyed at home is increasing, and this demand is expected to grow even more during this holiday season."
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