Black Yak Selects EXO's Kai as BCC Model

Kai Black Yak BCC Collection Photoshoot.

[Asia Economy Reporter Seungjin Lee] Black Yak announced on the 5th that EXO's Kai has been selected as the model for the ‘BCC (Black Yak Climbing Crew)’ collection.

Since the launch of the first collection in the second half of last year, the BCC collection has introduced products that enhance versatility and practicality by incorporating Black Yak's unique technology.

This year, Black Yak plans to strengthen its communication strategy that showcases the products of the BCC collection and the potential for expanding climbing culture by creating various collaborative content with the newly selected model Kai.

In particular, Kai, who is known as a ‘world-class performer’ and demonstrates influence through experimental and bold challenges, is expected to effectively convey the unique charm of BCC, which embodies dynamic performance and freedom.

Along with Kai's selection, Black Yak is launching the ‘BCC Backpack Line’ and is holding the ‘Kai Back Payback Event’ until the 28th, where customers can receive payback through membership points accumulation for each product purchased. The ‘BCC Backpack Line,’ inspired by climbing design, can be used in various ways both outdoors and in daily life.

Meanwhile, prior to selecting Kai as the BCC collection model, Black Yak appointed IU as a brand ambassador, continuing close communication with the MZ generation through a strategy that segments the outdoor target lifestyle.