[Asia Economy Reporter Kang Nahum] The world's largest audio music streaming platform, 'Spotify,' announced on the 2nd that it will officially launch its service in Korea.
Through this domestic service launch, Spotify will introduce personalized technology services, including over 60 million tracks and more than 4 billion playlists.
It also offers compatibility and user convenience to enjoy music seamlessly across various devices and app environments such as Instagram, Facebook, Samsung mobile and TV, LG TV, Microsoft Xbox, and Bose.
Spotify has also prepared Korea-exclusive playlists categorized by popularity, genre, theme, and artist. The music editor team continuously analyzes vast amounts of music and genres and regularly updates the playlists.
Domestic users can enjoy a 7-day free trial of the premium service on mobile without entering separate credit card information upon sign-up. If subscribed by June 30 this year, users can enjoy 3 months free with credit card information input.
Premium services include high-quality audio streaming and unlimited offline playback, divided into a single-person plan 'Premium Individual (10,900 KRW/month, excluding VAT)' and a two-person plan 'Premium Duo (16,350 KRW/month, excluding VAT)'.
Meanwhile, Spotify appointed Park Sangwook as the Managing Director and head of Spotify Korea. Director Park stated, "We have closely collaborated with various partners such as artists, labels, and distributors to provide the best service that satisfies both domestic users and artists," adding, "We will do our best to contribute to accelerating the co-growth of the domestic music streaming ecosystem."
Spotify can be downloaded from the Google Play Store and Apple App Store or through the official Spotify website (www.spotify.com/kr-ko/).
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