Gmarket·Auction Surpass 6 Million Cumulative Sales in Seol Big Sale... 33% Increase YoY

Gmarket and Auction's '2021 Seol Big Sale'

[Asia Economy Reporter Lim Chun-han] Gmarket and Auction announced on the 28th that their Lunar New Year promotion, the ‘2021 Seol Big Sale,’ surpassed 6 million cumulative sales within 66 hours of the event’s start. With the spread of Ontact (online + untact) Lunar New Year preparations due to the novel coronavirus disease (COVID-19), transaction volume increased by approximately 33%.

The best-selling product so far is the ‘Sulwhasoo Jaum Basic Skincare Set.’ As of 6 PM on the 27th, it recorded total sales of 1.63 billion KRW. Following were ‘Pampers Diapers’ (810 million KRW) and the German eco-friendly dishwasher detergent ‘Frosch’ (400 million KRW).

The growth trend in health supplements was also notable. ‘Chong Kun Dang Lacto-Fit’ sold 420 million KRW, and ‘CheongKwanJang Hong Sam Jeong Everytime’ sold 410 million KRW. Interest in home appliances and digital devices was also high. ‘Samsung Air Conditioner’ recorded sales of 430 million KRW, ‘Samsung Bespoke Side-by-Side Refrigerator’ 250 million KRW, and ‘LG Dios Side-by-Side Refrigerator’ 290 million KRW.

eBay Korea’s Seol Big Sale is being held simultaneously on Gmarket and Auction until February 7. During the event period, three types of discount coupons are provided daily. There is a ‘15% discount coupon’ available to all members, with two coupons offering discounts up to 50,000 KRW and 10,000 KRW depending on purchase price, and one Smile Delivery exclusive coupon offering up to 5,000 KRW discount. Additionally, premium membership Smile Club members receive one extra 20% discount coupon each.