Imsil N Cheese Hot Dog Makes 'First Entry' into Jeonju Area

[Asia Economy Honam Reporting Headquarters Reporter Park Nosik] Premium handmade hot dogs made with ‘ImsilN Cheese’ have made their first entry into Jeonju Innovation City to target urban consumers.

On the 27th, Imsil County announced that it held an opening ceremony for the first ‘ImsilN Cheese Hot Dog’ sales store in the center of Jeonju Innovation City and officially started sales.

The opening ceremony was held modestly while observing COVID-19 quarantine rules, with the attendance of County Governor Sim Min, County Council Chairman Jin Namgeun, and key officials of ImsilN Cheese.

The first ImsilN Cheese Hot Dog store is a store that sells cheese and yogurt, the main ingredients, supplied through a contract for a dairy product-exclusive sales store signed between Chinhhan Farm Co., Ltd., a local company specializing in handmade sausages and hot dogs, and the ImsilN Cheese Cluster Association, which is responsible for the distribution and sales of ImsilN Cheese.

The county plans to use the opening of the ImsilN Cheese Hot Dog sales store as an opportunity to promote the excellent taste of ImsilN Cheese dairy products to urban residents, while further strengthening sales activation and publicity.

They are also promoting the establishment of a new type of caf?-style sales store where consumers in metropolitan areas can sell, promote, and experience ImsilN Cheese dairy products and agricultural specialties.

Starting with the opening of the first Cheese Caf? near the Jeonbuk Provincial Government Office in March, they plan to open Cheese Caf?s in major cities nationwide and do their best to promote ImsilN Cheese.

Governor Sim Min said, “Despite the difficult times due to COVID-19, I congratulate the officials of ImsilN Cheese and Chinhhan Farm who are challenging new business areas and wish for their development. I expect that the ImsilN Cheese Hot Dog sales store will play a significant role in activating sales of ImsilN Cheese dairy products to urban consumers and in brand promotion.”