[2021 Asia Consumer Awards] Original Pepero Sold 3.2 Billion Boxes Over 37 Years

Confectionery Sector, Lotte Confectionery's 'Pepero'

[Asia Economy Reporter Lim Hye-sun] This year marks the 38th anniversary of Lotte Confectionery's Pepero. From its initial launch, Pepero gained popularity by coating biscuits with chocolate, creating a harmonious blend of savory and sweet flavors, and its thin, long unique shape offered the fun of snapping pieces off. Over the past 37 years, sales have amounted to more than 3.2 billion boxes when converted to the original Choco Pepero. This quantity is enough for South Korea's 50 million people to consume about 64 boxes each. If lined up, this length would be about 500,000 km, enough to circle the Earth approximately 12 times. Since the start of "Pepero Day" in 1996, Pepero's sales over the past 20 years have exceeded 1.7 trillion won. The Pepero varieties include the original products such as Choco Pepero, Almond Pepero, Nude Choco Pepero, and more than 20 types in total.

Pepero Day, meaning "a day to share love and friendship," was purely created by students and has become a global Korean day recognized worldwide. A few years ago, Pepero Day was even mentioned in American elementary school textbooks, highlighting its fame.