[2021 Asia Consumer Awards] Ottogi Cupbap, a More Hearty Meal

Minister of Food and Drug Safety Award

Ottogi has led the domestic food industry by producing products that consumers can safely and confidently enjoy, with the goal of pursuing human health and happiness through food.

Starting with its founding product, curry, in 1969, Ottogi popularized soup, ketchup, mayonnaise, retort foods, and plant-based margarine for the first time in Korea, and continuously launched new products such as ramen, instant rice, cup rice, dumplings, and desserts through relentless technological development. As a result of these efforts, sales reached 10 billion KRW in 1979, 100 billion KRW in 1988, 1 trillion KRW in 2007, and surpassed 2 trillion KRW in 2017, just ten years later.

Last year, as the spread of the novel coronavirus disease (COVID-19) led to an increase in consumers enjoying convenient meals at home, Ottogi increased the amount of rice in all "Delicious Cupbap" products by 20% to provide a hearty and satisfying meal. This decision was made in response to consumer feedback that the rice was insufficient compared to the generous amount of toppings, while maintaining the same price and amount of toppings as before.

At the bottom of the cup rice products, encouraging messages such as "Cheer up! Republic of Korea," "Just a little more strength," and "Thanks to the medical staff" were included to attract attention in support of overcoming the COVID-19 crisis.