Ahead of Lunar New Year Holiday, Single Recliner Sales Increase by 27%, Mattress Sales Up by 12%
[Asia Economy Reporter Kim Jong-hwa] As the Lunar New Year holiday approaches, concerns about the spread of the novel coronavirus (COVID-19) have led to a busy movement of expressing feelings through gifts instead of gatherings. Especially this year, with increased interest in health management in daily life, items that help improve health and immunity are gaining popularity.
Shinsegae’s living & lifestyle brand Casamia is offering premium living products that help with relaxation and sound sleep while maintaining hygiene, which are popular as Lunar New Year gifts.
As time spent enjoying leisure at home increases, the most recommended product category is undoubtedly sofas. In particular, single recliners such as ‘Wooster’ and ‘Nupche’, which provide perfect relaxation even in small spaces, are gaining great popularity. In fact, sales of single recliners from January 1 to 20, ahead of the Lunar New Year holiday, increased by 27% compared to the same period last month. The premium modular sofa ‘Campo Series’, which received the most love last year due to its comfortable seating with high-quality padding, is also continuing to receive positive responses as a bestseller for Casamia.
Premium mattresses for comfortable sleep are also popular as Lunar New Year gifts. Casamia’s mattress sales increased by about 12% in January compared to the same period last month. This is interpreted as a result of increased demand for premium mattresses such as ‘Nuvola’, which combines non-toxic memory foam with comfortable functional fabrics, and ‘Cometa’, which uses ergonomic springs minimizing shaking and noise and 100% wool padding, as interest in sound sleep rises due to prolonged COVID-19 anxiety.
Bedding is also one of the important factors that help sound sleep, and premium bedding made from healthy materials and processing methods can be a good gift. Casamia’s ‘La Maison Oat Natural Cotton Comforter Bedding Set’ uses 100% premium American natural cotton and is made using traditional handmade methods, retaining the subtle scent of nature while offering excellent breathability and moisture absorption for a cozy and comfortable sleep environment. Additionally, the ‘Classic 60-Thread Count High-Density Quilt Set’ is a hotel-style premium bedding set that provides the warm and comfortable sleep experience one enjoys after a tiring trip at a hotel.
Living products that help with hygiene management are also considered thoughtful gifts. Items such as the ‘Casamia 95-Degree Washable Comforter’, which allows hygienic care through high-temperature washing, the foam-type hand wash ‘Millema Sensor Dispenser’ equipped with a motion-sensing smart sensor, and hotel bathroom products that serve as point interior pieces can be purchased at Casamia’s offline stores and the lifestyle-specialized online platform ‘Good.com’.
Meanwhile, Casamia is currently holding a discount event where these products can be purchased at reasonable prices. Along with a regular sale offering a 20% discount on all items until the 14th of next month, an additional discount promotion targeting the Lunar New Year holiday has been prepared. Various popular sofa products such as the fabric sofa ‘Capri’, natural leather sofa ‘Monte’, headrest tilting function ‘Noble’, and single sofas ‘Amalfi’ and ‘Genoa’ can be purchased at up to 50% off. Also, a 30% discount is applied to some mattresses when purchasing bed and mattress packages.
In addition, during the SSG Day event period until the 31st, customers who purchase the single electric recliner sofa ‘Nupche’, which caused a sold-out frenzy, will receive a Shinsegae gift certificate worth 40,000 won.
Yoo Hyung-ho, head of Casamia’s sales strategy team, said, “As interest in health increases, we propose premium Lunar New Year gifts aligned with timely keywords such as rest, sound sleep, and hygiene, and have prepared promotions where these can be purchased at special discounted prices.” He added, “We hope you gift health to your loved ones this Lunar New Year with Casamia.”
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