Overcoming the COVID-19 Crisis through Business Advancement... "Dongdaemun Digitalization and Co-Growth with Nationwide Fashion Shopping Malls"
[Asia Economy Reporter Kim Cheol-hyun] Delicious, which operates the platform 'Shinsang Market' connecting Dongdaemun wholesalers and fashion retailers nationwide, announced on the 27th that its order amount last year grew by 25.8% compared to the previous year, reaching 418 billion KRW. Delicious's cumulative order amount surpassed 1 trillion KRW in April last year and exceeded 1.3 trillion KRW as of the end of December.
In February last year, Delicious began a private test of its fulfillment service 'Deliverd.' This service handles the entire logistics process, from purchasing at Dongdaemun, product inspection, packaging, to customer shipping. Deliverd switched to a public test in September and officially launched as a service in January this year. Internally, the company also focused on system advancement. The development workforce steadily increased, with 25% of new hires last year joining as developers.
In April, Delicious secured strategic investment from Naver. Based on Naver's investment, Delicious has advanced its logistics system and expanded its global business. Due to the internal and external service enhancements, about 1,800 new wholesale businesses and 34,700 retail businesses joined last year. One wholesaler using Shinsang Market established new trading relationships with 435 retailers last year, and one fashion mall started new transactions with about 50 wholesalers.
Kim Jun-ho, CEO of Delicious, said, "Focusing on service advancement amid the difficulties caused by COVID-19 was key to our growth," adding, "The growth of Shinsang Market is meaningful as it reflects the digitalization of Dongdaemun and the growth of fashion shopping malls nationwide."
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