SK Magic Opens Complex Cultural Space 'It's Magic'

Brand Shop Pre-Opens in Gil-dong, Gangdong-gu... Official Opening This April

[Asia Economy Reporter Kim Cheol-hyun] SK Magic (CEO Yoon Yo-seop) announced on the 24th that it has pre-opened its brand shop "it’s magic" at "Gildong Chaeum" located in Gildong, Gangdong-gu, Seoul, and will strengthen communication with customers in earnest through the official opening in April.

Located on the 3rd floor of Gildong Chaeum, it’s magic is a new-concept complex cultural space where cooking and culture can be experienced together. SK Magic has created the "Nature Gallery Happy Garden" with a giant media wall measuring 10m wide and 3m high, and the "Gildong Lounge" where visitors can enjoy tea and beverages, providing an experiential customer relaxation space. A brand experience zone where various products such as water purifiers, air purifiers, and massage chairs can be directly experienced will also be operated.

Additionally, a shared kitchen called "Gildong Kitchen" has been prepared where anyone can enjoy small parties and private dining, allowing direct experience of various SK Magic products such as water purifiers, dishwashers, and induction cookers. A "Cooking Studio" capable of hosting cooking shows by famous chefs will also be opened to serve as a space for communication with customers through cooking and culture.

SK Magic plans to collaborate with "Yoririnryu (KBS Media in-house venture)" operated by PD Lee Wook-jung, a pioneer of domestic food documentaries, and conduct YouTube video production including the cooking class "Cook Along," while planning and operating various programs that allow communication through cooking. It’s magic will also be used as a communication space where customers can directly interact through new product launch shows and F&B brand-linked promotions.

An SK Magic official said, "it’s magic is an experiential complex cultural space where anyone can visit to relax and experience the brand," adding, "We plan to operate various programs to establish it as a new-concept lifestyle space that can communicate with customers beyond the brand."