Coway Launches 'DX Center' to Lead Digital Innovation

Kim Dong-hyun Appointed as the First Director of the Invitation Center, Netmarble AI Center Head

Donghyun Kim, Head of Coway DX Center

[Asia Economy Reporter Kim Cheol-hyun] Coway (CEO Lee Hae-sun) announced on the 22nd that it will actively pursue digital innovation by establishing an integrated IT dedicated organization called the 'DX (Digital Transformation) Center.'

Coway has expanded and reorganized its existing IT department into the DX Center to focus on comprehensive IT service innovation. This is to pursue digital transformation across the entire business based on big data and artificial intelligence (AI) and to maximize customer value. The DX Center is responsible for building product and service platforms that incorporate advanced technologies such as the Internet of Things (IoT) and AI.

This year, Coway plans to achieve a full-scale digital transformation of its business structure centered on the DX Center and accelerate the leap to the 'New Coway' through three major innovations in products, services, and organizational culture, thereby strengthening future competitiveness. To this end, it plans to actively recruit technical personnel across all IT fields, including AI, IoT, big data, machine learning, and cloud.

Kim Dong-hyun, Executive Director and head of Netmarble's AI Center, has been appointed as the inaugural head of Coway's DX Center. He is expected to closely integrate Netmarble's innovation DNA and IT capabilities to create substantial synergy between the two companies. Kim Dong-hyun, head of Coway's DX Center, said, "Coway will now accelerate digital transformation to achieve fundamental user-centered changes through advanced technologies and add value to a healthy and convenient life in everyday life." He added, "We will actively recruit IT talent so that the DX Center can serve as the hub of IT innovation, not only advancing the smart home platform but also maximizing customer satisfaction based on differentiated products and services, and we will do our best efforts to achieve this."