Public Shopping, Urgent Scheduling of 'Sancheon-eo Delicacy'

Cancellation of Sancheoneo Festival to Support Hwacheon County

[Asia Economy Reporter Kim Cheol-hyun] Public Shopping announced on the 22nd that it will sell sancheoneo (mountain trout) through home shopping to support Hwacheon County, which is facing difficulties due to the cancellation of the "Hwacheon Sancheoneo Festival" in Gangwon-do caused by the novel coronavirus (COVID-19).

The Hwacheon Sancheoneo Festival, first held in 2003, has established itself as a representative festival of the Gangwon-do region, attracting more than 1.5 million visitors annually. This year, the festival was canceled due to COVID-19, putting the pre-prepared sancheoneo from nationwide farms at risk of not being sold.

This sancheoneo sales broadcast will take place on the 25th at 2:40 PM. Sancheoneo only inhabit first-class clean water and represent the pristine areas of Hwacheon, Gangwon-do. The product offered by Public Shopping is a conveniently prepared half-dried sancheoneo. The fish is gutted and half-dried, giving it a chewy texture and a mild flavor.

A Public Shopping official said, "This broadcast is a good opportunity to help the Hwacheon area, which is facing great difficulties due to the festival cancellation, and to enjoy local delicacies at home. We hope customers will show great interest so that we can overcome these challenging times together."