[Asia Economy Reporter Lim Chunhan] CJ O Shopping announced on the 22nd that it will consecutively broadcast beauty influencer brand products that are recognized for both product power and topicality. The plan is to expand the product portfolio through influencer brands in the rapidly changing beauty market.
'La Vie en Volumizing Essence' will be exclusively sold on TV home shopping on the 23rd. 'La Vie en' is a premium anti-aging skincare brand. This product was launched in 2017 by influencer 'Pingsi Unni,' who has over 140,000 Instagram followers.
'TIRTIR Porcelain Core Cream' will be broadcast on the 24th. It contains natural ingredients that help firm the skin's center and provide moisture to dry skin. 'TIRTIR' is a healthy life beauty brand that offers the skin's natural beauty, led by beauty influencer Yoobin Lee as its CEO.
'Nubonsel Blanc Power Ampoule' will be available on the 6th of next month. This product is an ampoule made with 100% milk protein extract without purified water and has proven effects such as skin soothing, moisturizing, and anti-aging through 24 human application tests. 'Nubonsel' has beauty influencer Blanc Dubu, who has about 180,000 followers, as its creative director.
A CJ O Shopping official said, "Beauty influencer brands with expertise and charm are gaining popularity on TV home shopping," adding, "We will continue to discover various influencer brands that strongly influence purchases based on powerful fandoms to expand our customer base."
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