McDonald's Lucky Burger Sales Reach 1.5 Million... Donation Amount Surpasses 150 Million Won

McDonald's Lucky Burger sold 1.5 million units within 3 weeks of its launch and surpassed a cumulative donation amount of 150 million KRW.

[Asia Economy Reporter Lim Chunhan] McDonald's announced on the 21st that sales of the 'Haengun Burger,' launched to celebrate the New Year, have surpassed 1.5 million units, accumulating a donation amount of 150 million KRW.

The Haengun Burger is a seasonal limited menu item created with the hope of bringing luck and hope for the New Year. Since its first release in 2013, it has become a signature menu marking the year-end and New Year season. This year, it sold over 1.5 million units within just three weeks of launch, making it the best-selling in the past three years.

Since 2019, McDonald's has been running a campaign where 100 KRW is donated to the Korea RMHC Foundation each time a customer purchases a Haengun Burger. This year, thanks to strong customer support, a total of 150 million KRW in donations has been accumulated. The donations collected by the 27th of this month will be delivered to the Korea RMHC Foundation to be used for the 'Ronald McDonald House,' a residential facility near hospitals where sick children and their families can stay, receive treatment, and find psychological comfort.

A McDonald's representative said, "The good results were possible because customers resonated with the purpose of bringing luck to everyone and gave positive feedback on the burger itself. We will continue to strive to provide menus that customers can enjoy and be more satisfied with."