LG Electronics Opens 2nd Domestic Showroom for 'Signature Kitchen Suite'

Ultra-Premium Built-In 'Signature Kitchen Suite' Cheongdam Showroom... Second Location After Nonhyeon Branch
Collaborated with Renowned Architect Kim Chan-jung to Create Themed Spaces from Basement 1 to 5th Floor

From the left in the photo, President Lee Sang-gyu, Head of Korea Sales Headquarters; Vice President Ryu Jae-chul, Head of H&A Business Headquarters; actress Kim Hee-ae, attending as a customer representative; and architect Kim Chan-jung are introducing the Signature Kitchen Suite on the 3rd floor Living Hall of the Cheongdam showroom.

[Asia Economy Reporter Kim Hyewon] LG Electronics has opened an additional 'Signature Kitchen Suite' showroom to strengthen marketing of its ultra-premium built-in brand.

On the 21st, LG Electronics announced the opening of the Signature Kitchen Suite Cheongdam Showroom in Cheongdam-dong, Gangnam-gu, Seoul. This showroom is the second in Korea following the Nonhyeon Showroom, the ultra-premium built-in exhibition hall that LG Electronics first opened domestically in 2017.

As consumers spend more time at home and prefer luxury brands and products, this showroom targets customers who have a strong interest in home interior and art.

From the 21st to the 23rd, LG Electronics is conducting a pre-tour for major B2B clients such as premium furniture companies. The official opening is scheduled for the 25th.

The Signature Kitchen Suite Cheongdam Showroom is a complex cultural space that transforms the living area into art. While the Nonhyeon Showroom focused on the ultra-premium built-in kitchen market, the Cheongdam Showroom transcends the kitchen and living room to offer the value of Signature Kitchen Suite in spaces embodying the brand philosophy such as cafes and ateliers (artists' studios).

LG Electronics does not simply display and sell products but provides comprehensive lifestyle solutions for spaces, including design, planning, and construction. Customers can directly experience spaces where home appliances and furniture harmonize and purchase package sets of products configured for each space at the showroom.

The kitchen section on the second floor of the Cheongdam showroom, created in collaboration with the Italian luxury furniture brand Dada.

Famous architect Kim Chanjung, who designed the Ulleungdo Cosmos Resort, participated in the design of the Cheongdam Showroom. This resort received an award in the resort category at the World Luxury Hotel Awards, the world's top hotel awards. Mr. Kim designed the showroom with multiple themes so that visitors can discover new values offered by the space and gain artistic inspiration.

The showroom spans approximately 1,600㎡ over five floors above ground and one basement floor. It consists of a kitchen hall (2nd floor and basement 1), a cafe (1st floor), a living hall (3rd floor), an atelier exhibiting artworks (4th floor), and a VIP lounge (5th floor).

LG Electronics operates a brunch cafe on the first floor of the Cheongdam Showroom. Starting from the 25th, renowned chef Austin Kang will present special menus prepared using Signature Kitchen Suite products. Customers can also watch live cooking shows using various recipes with products such as column-type refrigerators and freezers that can be combined by selecting different capacities for specific purposes, column-type wine cellars with individually adjustable upper, middle, and lower temperature zones, electric ranges with five burners, and steam ovens and microwave ovens featuring one-body black glass designs.

The kitchen hall on the 2nd floor harmonizes European premium furniture brands such as bulthaup, Dada, and Poggenpohl with Signature Kitchen Suite products. Here, customers can see functional products including an ice water purifier refrigerator with a three-stage filter and a dishwasher that sterilizes harmful bacteria using TrueSteam, which boils water at 100°C.

The living hall on the 3rd floor was created through collaboration between Signature Kitchen Suite and Italian luxury furniture brands Boffi and Molteni&C. In addition to Signature Kitchen Suite products, LG SIGNATURE OLED TVs and LG Tromm Stylers are also exhibited to enhance the space's luxury and practicality.

The Cheongdam and Nonhyeon showrooms operate from 10:30 AM to 6:30 PM on weekdays and Saturdays.

LG Electronics also operates Signature Kitchen Suite showrooms overseas, including EDC in Napa Valley, California, USA, and Piazza Cavour in Milan, Italy. Ryu Jaecheol, Vice President of the H&A Business Division, said, "We will introduce built-in appliance solutions that transcend kitchens and living rooms, harmonize with various spaces, and add customer value."