Samjin Eomuk 2021 Lunar New Year Gift Set Release
Premium Fish Cake with Practicality in the 20,000~30,000 KRW Range
[Asia Economy Yeongnam Reporting Headquarters Reporter Kim Yong-woo] Samjin Food (CEO Hwang Chang-hwan), which produces Samjin Eomuk, one of Korea's representative fish cake brands, is launching a practical premium gift set ahead of the Lunar New Year.
With a prolonged COVID-19 pandemic anticipating an 'untact' holiday, this premium gift set is designed to convey heartfelt sentiments to hometown families or relatives.
Samjin Eomuk has consistently recorded early sell-outs every holiday with its elegant gifts that reduce the burden of price while enhancing practicality.
The price range of Samjin Eomuk's Lunar New Year gift sets varies from 20,000 KRW to 70,000 KRW. The most expensive is the I Geum-bok Premium Set Special Edition at 70,000 KRW, while the 1953 Set No. 1 is affordable at 23,000 KRW.
The I Geum-bok Premium Set, Samjin Eomuk's top-tier gift set, consists of the finest fish cakes carefully selected by master fish cake artisan I Geum-bok, the daughter-in-law of the founder of Samjin Eomuk, who has been making handmade fish cakes for over 30 years.
Since last Chuseok, the product lineup has expanded to No. 1, No. 2, and Special Edition, introducing a new brand of premium gift sets.
The I Geum-bok Premium Set Special Edition (approximately 2.6kg) includes two types of Munju (smoked cheese, walnut almond), assorted fish cake soup (spicy and mild), and premium fish cakes such as abalone fish cake, tteokgalbi fish cake, octopus fish cake, along with natural seafood broth packs, fresh wasabi dip sauce, fish cake soup, and chunky soup, enhancing the product's value.
The Munju included in the I Geum-bok Premium Set Special Edition is MSC certified (certification granted to seafood processed products using sustainable seafood), highlighting its eco-friendly value and quality.
The I Geum-bok Premium Set No. 1 (approximately 1.6kg) consists of artisan fish cake soup assortment (mild and spicy), Hongdan fish cake, special leaf fish cake, fish cake soup, fish soy sauce, and fresh wasabi dip sauce. No. 2 (approximately 2.6kg) includes artisan fish cake soup assortment (mild and spicy), vegetable pancake fish cake, seafood pancake fish cake, Fisherman's bar, fish cake soup, fish soy sauce, and fresh wasabi dip sauce, offering versatile uses such as ancestral rites, side dishes, snacks, and meal substitutes.
The 1953 Set No. 1 (approximately 1.8kg) and No. 2 (approximately 2.3kg) are composed of Hongdan fish cake, rice cake roll, vegetable tongtong, vegetable stick, vegetable sogak, vegetable leaf, triangular glass noodles, Cheon Oranda, golden daejuk, and include fish cake soup and fresh wasabi dip sauce.
Samjin Eomuk Lunar New Year gift sets can be purchased via phone and online orders until February 5. Additionally, all set products are available for on-site purchase at Samjin Eomuk's nationwide directly managed stores. Samjin Food stated that sales may close early if the maximum production quantity is exceeded.
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