E-Land SPAO, Highlight Records Collaboration Launch

[Asia Economy Reporter Yujin Cho] E-Land's global manufacturing and distribution integrated (SPA) brand SPAO announced on the 15th that it will release collaboration products with the hip-hop label 'Highlight Records.'

Highlight Records, which SPAO collaborated with, is a hip-hop label featuring Paloalto, a representative of authentic hip-hop, along with Huckberry P, Ready, and Swervy. Through this collaboration, they are launching a more special collection that incorporates authentic yet free musical sensibilities into the design.

The collaboration products include a total of 17 diverse items ranging from graphic sweatshirts, jogger pants, anoraks, and sweaters to accessories such as bucket hats, beanies, and cross bags. The designs feature loose fits reflecting the dynamic activities of the musicians and authentic logo play. Some of the designs use artwork directly drawn by the affiliated rapper 'Swervy.'

In particular, the 'Paloalto Smile Bell T-shirt' sold out completely within an hour on Musinsa during its pre-release last month.

An E-Land SPAO representative said, "SPAO is expanding its fashion domain by collaborating with various fields including characters, TV entertainment, movies, and celebrities. As the first collaboration product of this year, SPAO is unveiling its first collaboration with a hip-hop label."

To commemorate the release of this collaboration product, SPAO will give a limited edition Highlight Records mask and strap set on a first-come, first-served basis to customers who purchase over 50,000 won on SPAO.com and Musinsa immediately after the release at midnight on the 15th.

The collaboration products between SPAO and Highlight Records will be available for purchase from midnight on the 15th on SPAO.com and Musinsa, and can also be purchased at Gangnam, Times Square, COEX, Dongseong-ro Central, Chungjang-ro, and Busan National University Station stores.