- Coupang Achieves Impressive Third Place Across All Products
Genderless cosmetic brand QUA-T is gaining hot responses among consumers, including unveiling a showroom near Gangnam Station.
In particular, during the 2020 SBA-selected live commerce event held last year, it attracted 9,500 concurrent viewers, drawing significant industry attention.
QUA-T, launched in October last year as a genderless cosmetic brand, sells five basic care line products that care for dry and sensitive skin, as well as products like the Samjin Out Multi Oil that removes impurities such as blackheads while providing all-in-one shaping and cleansing, and Couple Lip Balm.
QUA-T sparked a strong response upon launch, opening a showroom in front of Exit 11 of Gangnam Station just two months after its launch. It is currently featured on the main display, attracting much customer attention, with its engraved moisturizing cream standing out as unique.
The moisturizing cream took 11 months to develop and is an EWG green-grade product suitable for all consumer groups. It is a 'geotbo-sokchok' (matte on the outside, moist on the inside) product. Purchases are active across all ages and genders, from teenagers in puberty to people in their 50s who need hydration. It features the natural mineral malachite as a key ingredient, and despite containing no pigments, it uniquely exhibits a sky-blue color due to the natural benefits for the skin.
The moisturizing cream is also running an event where customers can leave messages, which has received enthusiastic responses from consumers. When purchasing the moisturizing cream, customers can submit a desired message, which is then engraved on the cream. This allows people to send loving messages to their loved ones and read the message on their vanity table anytime, meeting a refreshed self, showing the brand’s dedication to customer satisfaction.
As the 'Kku-an-kku' (effortless yet stylish) packaging trend rises, QUA-T’s tone-up cream and Couple Lip Balm are also rapidly gaining popularity. Nowadays, with mask-wearing becoming common, more people prefer a styled-but-natural look over heavy makeup, and the tone-up cream that does not transfer onto masks is gaining word-of-mouth popularity. The 'Kku-an-kku' packaging of products like Couple Lip Balm is also in high demand, and currently, on Coupang, it ranks third in sales among all products in its category out of 10,000 items, showing strong consumer response.
With such strong consumer interest, QUA-T attracted 9,500 concurrent viewers during the 2020 SBA-selected live commerce event held by the Seoul Business Agency on December 31 last year. As this was a planned live event featuring two hot brands selected by the Seoul Business Agency, it is interpreted as a sign of QUA-T’s potential.
An official stated, “Among the planned products at the end of last year, the Samjin Out products were especially popular. Therefore, early this year, we plan to develop packaged products that can be used together with the softness of Samjin Out,” adding, “An original shampoo line is being developed, which is expected to present a new paradigm to the industry.”
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