[Asia Economy Reporter Hyungsoo Park] Gaon Media is showing strong performance. The news that its subsidiary Mobikei has entered the US Amazon market appears to have influenced the stock price.
At 9:48 AM on the 12th, Gaon Media was trading at 7,120 KRW, up 11.79% from the previous day.
Mobikei announced that its own brand ‘1t.’ (Wonit) has officially launched and started sales on Amazon (US), the world's largest e-commerce platform.
‘1t.’ is a new brand launched last year based on Mobikei’s proprietary technology and design. The ‘1t.’ strap case, first revealed on Amazon, is a customized fit optimized for the iPhone 12. The strap’s unique design stands out. By tagging the NFC embedded in the strap, users can enjoy high-quality services such as wallpapers and widgets. Additionally, a removable sticker included allows customers to personalize their cases.
Mobikei plans to regularly provide various content through the ‘1t.’ app so that customers can customize not only the case but also the interior of their smartphones according to their personality. Furthermore, the company aims to expand its product lineup to capture the hearts of global consumers.
Lee Sang-gil, CEO of Mobikei, stated, “We will use Amazon as a stepping stone for ‘1t.’ to leap into the global market,” adding, “With this Amazon entry as a milestone, we will continue to expand the global mobile accessory market and strengthen our efforts to target overseas consumers.”
Meanwhile, ‘1t.’ began pre-launch sales of four types of iPhone 12 strap cases in Korea on the 8th. To celebrate the new product launch, a 10% discount and free shipping event is being offered to all customers. The ‘1t.’ iPhone 12 cases are available on Amazon, the Wonit official store, Naver, and other domestic and international online malls.
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