[Asia Economy Reporter Suyeon Woo] Ford Sales Service Korea announced on the 6th that it will launch the premium model of its flagship sport utility vehicle (SUV), the 'New Ford Explorer Platinum.'
The New Explorer Platinum is a premium model of the Explorer that upgrades the functionality, space utilization, and driving performance of the existing Explorer 2.3 Limited with enhancements to the powertrain, design and materials, and convenience features. The price is 67.6 million KRW (including 3.5% individual consumption tax and VAT).
The Ford Explorer has been the best-selling imported SUV for three consecutive years from 2017 to 2019. Following the launch of the Explorer Plug-in Hybrid Electric Vehicle (PHEV) last August, Ford Korea plans to expand consumer choices by releasing the premium model 'New Ford Explorer Platinum.'
The New Ford Explorer Platinum is equipped with a 3.0ℓ EcoBoost V6 gasoline engine delivering a maximum output of 370 horsepower and a peak torque of 54 kg·m. It features an all-wheel-drive system and a 10-speed automatic transmission to ensure stable and smooth driving.
Additionally, upgrades in various parts enhance the premium feel. First, the exterior design features a new front grille finished in satin aluminum. The wheels have also increased in size to 21-inch aluminum wheels.
Inside, the instrument cluster has been upgraded to a 12.3-inch full digital display, improving visibility. The dashboard is covered with leather material, giving a luxurious impression, and it includes massage functionality and first-row seats with a unique Platinum pattern, second-row independent seats, and a center fascia finished with premium materials. The second-row seats are equipped with a power assist fold button for easy folding.
Convenience features have also been added. Active Park Assist and rear braking assist functions have been included to enhance safe and easy parking for the driver. The vehicle is equipped with Bang & Olufsen speakers to provide a high-quality listening experience.
David Jeffrey, CEO of Ford Korea, stated, "With the lineup completion of the Explorer 2.3 Limited, PHEV, and Platinum, Ford will continue to strive to demonstrate a strong presence in the domestic large imported SUV market."
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