Danggeun Market Opens New Chapter in Local Life Community with 12 Million Users

Growth Rate Tripled Since 2020, Connecting 120 Million Communications
Practicing Sharing and Expanding Service Areas Overseas

[Asia Economy Reporter Lim Hye-sun] Danggeun Market was the most notable platform in 2020.

Danggeun Market, which showed a growth rate of three times within a year, has 12 million users. Penetrating every aspect of daily life and opening a new chapter as a 'local community,' Danggeun Market has established itself as a cultural icon.

According to the distribution industry on the 1st, Danggeun Market demonstrates the 21st-century neighborhood lifestyle through 120 million connections of sharing and communication across 6,577 regions nationwide. Beyond secondhand transactions, 'Naeguncheo' connects local small business owners and residents, and 'Dongnesaenghwal' allows neighbors living in the same neighborhood to share useful local information and daily life, with 12 million users communicating every month. Recently, it has introduced laundry services and our neighborhood map services, realizing new value by connecting scattered local information online.

The number of people practicing 'sharing' through Danggeun Market has also increased. Over the past year, the number of free sharing posts uploaded on Danggeun Market reached 2.13 million. Various heartwarming stories have emerged, such as a pregnant woman who experienced free mask sharing during a difficult time when masks were hard to find, and a grandmother who shared an acoustic guitar after wanting to learn guitar since childhood but had to give up due to circumstances.

As the culture of secondhand trading and sharing through Danggeun Market spreads nationwide, a wave of change is blowing that raises citizens' awareness of the importance of resource reuse and the environment. According to surveys, 20% of South Koreans participate in resource reuse through Danggeun Market at least once a month, and the value of resources reused through Danggeun Market over one year is equivalent to the effect of planting about 27.7 million trees.

Danggeun Market is expanding its service area beyond Korea to overseas. Currently, Danggeun Market's global service 'Karrot' is offered in 41 regions across three countries: the United Kingdom, Canada, and the United States. Each overseas regional service is establishing its position as a neighborhood life community based on localized strategies.

Kim Yong-hyun, co-CEO of Danggeun Market, said, "The year 2020 for Danggeun Market will be remembered as a meaningful year that helped communication and exchange among neighbors, led by the core value of local 'connection.' The many achievements Danggeun Market has made so far are the fruits of participation by each and every user, and we will continue to grow into a beneficial service that can exert a positive influence on local communities."