"New Year Beauty Trends: Mask Beauty and Home Grooming"

Coupang's '2021 Beauty Trend' Event Until the 7th... All New Beauty Products Emerging Due to COVID-19 in One Place

[Asia Economy Reporter Kim Cheol-hyun] Coupang announced on the 1st that it selected 'Mask Beauty' and 'Home Grooming' as the beauty trends for 2021. This is the result of analyzing customer purchase data and search data from last month.

'Mask Beauty' refers to helping improve skin troubles caused by prolonged mask-wearing, including soothing care and mask-proof makeup for makeup worn under masks. It also includes clean beauty made with good ingredients for health. In addition, 'Man Grooming,' which saw rapid growth last year, was also selected as a hot beauty trend keyword.

According to Coupang, the beauty market last year saw increased popularity in 'cleansing' and 'soothing care' as more people complained about skin troubles due to the normalization of mask-wearing. Jung Ki-dong, Coupang Retail Beauty Director, explained, "Since the spread of COVID-19, cleansing products such as cleansing foam and cleansing gel, as well as skin soothing products like mask packs and mists, have gained popularity. This is likely because more customers are looking for cleansing products to protect their health and skin from external infections and products that help soothe skin irritated by masks."

With the prolonged COVID-19 pandemic and the normalization of 'staying at home,' 'Home Grooming' products also received great attention. In particular, the growth of nail categories such as nail parts and artificial nails, as well as beauty tools like hairdressing scissors and hairbrushes, stood out.

To welcome the new year, Coupang is holding the '2021 Beauty Trend' special exhibition, offering discounts on representative seasonal products by beauty trend until the 7th of this month. This special exhibition features hot trends previously selected, including ▲Soothing Care ▲Mask-Proof ▲Clean Beauty ▲Man Grooming, as well as top keyword products gaining attention since the end of last year such as lip balm, foam cleansing, perfume, and winter nails, allowing convenient product comparison and purchase.

Lee Byung-hee, Coupang Retail Vice President, said, "As COVID-19 prolongs, concerns and interest in skin troubles caused by masks and home care that can be done by oneself continue. These days, when skin care for sensitive skin caused by mask-wearing and self-care are needed, we hope this special exhibition will be a good opportunity to purchase trendy beauty products."