[Asia Economy Reporter Lee Seon-ae] Although the hopeful new year has dawned, the skin is not as bright. In January, the skin tends to become sensitive due to the particularly cold outdoor air and excessive indoor heating. Especially, as more people complain of unprecedented symptoms such as tightness, dryness, and keratinization, interest in products that help restore skin condition is increasing. The beauty industry is continuously launching ‘ironclad items’ that protect the skin from external stimuli and prevent moisture loss based on these consumer needs. Products suitable for the characteristics of each area?such as the face, which reacts sensitively to small stimuli, the easily rough body skin, and the often overlooked scalp?are gaining popularity.
"Strengthening the skin barrier with fermented aloe ingredients"
According to Kim Jeongmoon Aloe on the 3rd, sales of the recently launched ‘Cure Barrier Relief Cream’ have been on the rise as word of mouth spreads about its moisturizing and barrier-strengthening effects. Sales last month increased by about 150% compared to the previous month.
The main ingredient of Cure Barrier Relief Cream is ‘Aloe-Biome™,’ which is aloe arborescens fermented with lactic acid bacteria. Kim Jeongmoon Aloe attracted attention by successfully fermenting arborescens for the first time in the world by applying proprietary biome technology to arborescens, which is difficult to ferment due to its own antibacterial properties. The biggest difference is that the CLA (conjugated linoleic acid) content, which helps improve the barrier, increased by an astonishing 47 times compared to before fermentation. In addition, it has better collagen synthesis ability than ‘adenosine,’ a functional ingredient for wrinkle improvement, and has a melanin inhibition effect similar to ‘arbutin,’ a representative whitening functional ingredient.
Cure Barrier Relief Cream contains 47.9% low-molecular Aloe-Biome ingredients, and the content of barrier-care ingredients such as aloe vera leaf juice, centella asiatica extract, propolis, ceramide, and shea butter has also been significantly increased. Clinical trials on the product have proven various effects such as barrier strengthening, 168-hour moisture holding, density and wrinkle improvement, antioxidant, soothing, and whitening, and it is free of harmful ingredients, so it can be used safely even on sensitive skin.
"Moisturizing rough body skin"
Body skin, which has fewer sebaceous glands than facial skin and dries easily, also requires careful care. Especially if you are concerned about white flakes and rough skin, it is better to use high-moisture body products rather than excessive exfoliation.
LG Household & Health Care’s On The Body offers three types of ‘Belmon Genessique Biome Capsule Body Cleanser,’ applying microbiome science. It uses a capsule formula containing seven types of pre- and probiotics fermented soluble ingredients, which is said to moisturize the skin and help strengthen the barrier. In addition, it uses skin-friendly amino acid-based cleansing ingredients instead of sulfate-based surfactants to reduce irritation when in contact with the skin.
Neopharm’s ‘Dermabee’ launched the ‘Daily Moisture Body Lotion,’ which is effective for keratin relief and maintaining moisture for 48 hours. It contains high-moisture ingredients such as shea butter, grape seed oil, and panthenol, and applies the ‘MLE Moisture Science Formula’ incorporating Neopharm’s proprietary skin barrier technology MLE®, allowing dry body skin to be moisturized and cared for.
"Easy scalp and hair care"
These days, when the cold and dry weather easily disrupts the skin’s oil-moisture balance, products that can protect the scalp and hair from the cold wind are also gaining attention.
Italian beauty brand Dalba has launched a new product, ‘Professional Repairing Protein Serum Treatment.’ This product is Dalba’s first hair care line and is an all-in-one spray-type hair treatment that does not require rinsing after use. It can be sprayed on wet hair before using heat tools to prevent heat damage, and can be used frequently on dry and brittle hair. In particular, it has received certification from the Ministry of Food and Drug Safety for alleviating hair loss symptoms, and contains a high concentration of protein ingredients including 17 patented amino acids that supply rich nutrition and moisture to damaged cuticles, allowing easy care of the scalp and damaged hair.
A representative from Kim Jeongmoon Aloe said, “In winter, when the chilly wind threatens skin health, products that combine differentiated ingredients and technology to enhance moisturizing and barrier improvement effects are gaining popularity,” adding, “If you appropriately use products suitable for your skin condition, you will be able to regain moist and vibrant skin.”
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