Supporting Market Entry Through Creation of Competitive Business Models
[Asia Economy Reporter Jo In-kyung] Seoul City announced on the 29th that it will assist startup companies struggling with in-house technology development or existing technological innovation by matching them one-on-one with university technology research experts possessing technologies such as artificial intelligence, big data, and healthcare to help commercialize their technologies.
They also removed the corporate contribution fee for R&D projects, which is a burden for early-stage startups, lowering the barrier to participation even for those with limited capital.
This year, Seoul City launched the 'Campus Town Technology Matching' project for the first time, selecting a total of 18 projects, including 12 technology commercialization projects that turn innovative startup ideas into products and 6 technology improvement convergence projects aimed at enhancing product quality or creating new convergence products.
Denier (affiliated with Yonsei University Campus Town, CEO Song Eon-ui), led by a dentist, was selected for the project with its "AI Deep Learning-Based Dental Facial Orthodontic Diagnosis Application Program." In the era of the 4th Industrial Revolution and the COVID-19 pandemic, which has activated non-face-to-face services, they plan to introduce artificial intelligence into the dental field and develop a dental facial orthodontic diagnosis assistance algorithm that provides orthodontic information using only photographs through AI.
Kaiyer (affiliated with Kyung Hee University Campus Town, CEO Lee Gyo-hyeok), selected for the project "Development of Deep Learning Unsupervised Learning Technology for Detecting Foreign Substances in Food," plans to develop deep learning technology for detecting foreign substances in food in collaboration with Professor Kim Woo-joo of Yonsei University. This deep learning technology specialized in detecting foreign substances in food is expected to contribute to ensuring food safety.
In the rapidly growing pet dog market, Pet Today (affiliated with Konkuk University Campus Town, CEO Lee Seong-ho) will collaborate with Professor Kim Doo-heon of Sookmyung Women's University to develop a "pet dog walking tumbler and water containing bacteriophages." They plan to conduct practical R&D to develop bottled water that can prevent colitis and food poisoning in pet dogs and a tumbler that makes it easy to feed the water to pets.
W5 (affiliated with Yonsei University Campus Town, CEO Kim Yoon-soo) will research the "Music Quality Analysis Artificial Intelligence" project for one year with Professor Kim Cheong-won of Sejong University. They aim to develop technology that quickly identifies large volumes of music tracks and discovers excellent tracks through a platform that objectively evaluates music using AI technology.
The 18 selected startup companies will conduct R&D for one year together with matched university researchers from Campus Town and the Seoul Institute of Technology. Seoul City plans to provide follow-up support such as demonstration, patenting, investment attraction, marketing, and sales channel support to ensure that technology development leads to commercialization.
Kim Ui-seung, Director of Seoul City's Economic Policy Office, said, "We have established a practical R&D support system for technology commercialization by matching university expert researchers, the human resources of Campus Town, with innovative startup companies, the innovation resources." He added, "Through customized full-cycle support for startups, we will support the technology commercialization of Seoul Campus Town companies to successfully settle in the market."
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