KOTRA "Promising Markets by Sector Next Year Seen Through Big Data?"

[Asia Economy Reporter Suyeon Woo] On the 28th, KOTRA presented the promising global markets for 2021 selected through an advanced big data platform.

KOTRA proposed the top 5 promising markets worldwide by item categories such as automobiles, semiconductors, and petrochemicals, aiming to enhance the accessibility of Korean companies to potential and opportunity markets through extensive information provision.

KOTRA selected recommended promising markets for next year by reflecting official exchange rates and business ease for Korea's 13 major export items. For example, the automobile market includes the United States, Germany, France, the United Kingdom, and Canada as the five promising markets, while the semiconductor market includes China, Hong Kong, Malaysia, Singapore, and the United States.

Source=KOTRA

The recommendation results and international trade statistics are provided on the KOTRA big data platform portal. Additionally, market status can be examined from various perspectives through the Artificial Intelligence (AI) export report.

On the 27th of last month, KOTRA obtained the 'Data Quality Certification (DQC-M) Level 2' for its smart-CRM system aimed at data management and quality improvement. The Data Quality Certification is a system by the Korea Data Industry Promotion Agency that evaluates the data management level of information systems established in public and private sectors.

Through the smart-CRM, KOTRA manages various data including ▲domestic and international customer information ▲voice of the customer (VOC) ▲support services for exports, marketing, and overseas expansion of small and medium-sized enterprises.

Kwon Pyung-oh, President of KOTRA, stated, "Since 2019, KOTRA has been promoting the construction and advancement of trade and investment big data platforms to enable efficient data management," adding, "We will strive to raise the data management certification level to Level 3, the integration stage."