-Rising High-Rise Apartment Prices as It Becomes a Regional Landmark
High-rise apartments often become landmarks due to their excellent views and sunlight exposure. Since they are frequently composed as mixed-use residential complexes, residents find it convenient to use the low-floor amenities. They are also popular in the subscription market.
As a result, areas with consecutive high-rise complexes tend to experience simultaneous increases in housing prices. According to the Ministry of Land, Infrastructure and Transport's actual transaction data, the October transaction price for a 111.01㎡ unit at ‘Suseong SK Leaders View’ in Suseong-gu, Daegu, was 1.32 billion KRW (40th floor). In November, it was traded at 1.243 billion KRW (16th floor). This is about 300 million KRW higher than the price at the beginning of the year (March, 980 million KRW). The complex is developed up to 57 floors above ground.
A real estate industry insider said, “Nowadays, in the real estate market, mixed-use residential complexes with good locations and the latest specialized designs are breaking the negative perceptions of existing mixed-use complexes and are regarded as symbols of affluent neighborhoods, leading to continuous supply by construction companies.”
Following Suseong-gu, Jung-gu in Daegu is also being reborn as an emerging affluent area with successive mixed-use residential complexes being developed. ‘Hillstate Daegu Station’, ‘Hillstate Dowon Central’, and ‘Belive Premier’ are planned to be built up to 49 floors.
- ‘Dongsung-ro SK Leaders View’ with excellent location conditions
In the heart of Daegu, Dongsung-ro, the landmark mixed-use residential complex ‘Dongsung-ro SK Leaders View’ will accept first-priority subscription applications on the 22nd.
This complex will be located at 5 Samdeok-dong 2-ga, Jung-gu, Daegu, consisting of two buildings with 5 basement floors and up to 48 floors above ground, totaling 335 households, all with a single exclusive area of 84㎡. Simultaneously, the commercial facility within the complex, ‘Dongsung-ro SK Leaders View Avenue’, will be developed on floors 1 to 4 above ground, with a total floor area of approximately 16,076㎡ (about 4,863 pyeong) and 179 units.
The greatest advantage of Daegu’s ‘Dongsung-ro SK Leaders View’ is its excellent location. It offers easy access to Dongsung-ro, Daegu’s core commercial district, and is adjacent to shopping facilities such as Hyundai Department Store Daegu Branch, Lotte Department Store Daegu Branch, Dong-A Department Store, Daegu Department Store, and Kim’s Club Dong-A Shopping Branch. Additionally, CGV and Lotte Cinema are nearby, allowing residents to enjoy comfortable rest and leisure in the city center. Administrative institutions such as Jung-gu Office and Jungbu Police Station, as well as large medical institutions like Kyungpook National University Hospital, are also close by, enabling convenient living.
Daegu Metro Line 2 Gyeongdae Hospital Station, Line 1 Jungangno Station, and the transfer station Banwoldang Station for Lines 1 and 2 are all within walking distance, providing excellent transportation conditions. Nearby roads such as Dalgubeol-daero and Jungang-daero, as well as railway networks including KTX Dongdaegu Station and Daegu Station, are well established, making regional and city travel convenient.
Right in front of the complex are the National Debt Repayment Movement Memorial Park and the 2.28 Memorial Central Park, allowing residents to enjoy urban parks as if they were their own front yard and offering park views. Since it is difficult to secure abundant green spaces in the densely built-up city center with many high-rise buildings, apartments near Daegu’s National Debt Repayment Movement Memorial Park are expected to have rarity value and form a high premium.
The brand premium of SK Construction, the builder, is also promising. The complex is mainly oriented south, and all units feature a 4-bay design for excellent natural lighting. Additionally, SK Construction’s specialized design to block fine dust will be applied. Plans include planting tree species that reduce fine dust within the complex. When balconies are expanded, an ‘IoT-based intelligent ventilation system’ will be installed to expel polluted indoor air and supply clean air through filters.
Community facilities will include a guest house where visitors can stay comfortably, a fitness center with various exercise facilities, a GX room, a residents’ caf?, and a daycare center.
- ‘Dongsung-ro SK Leaders View Avenue’ commercial facility within the complex boasts abundant demand base
Meanwhile, the commercial facility within the complex, ‘Dongsung-ro SK Leaders View Avenue’, will have trendy food and beverage businesses on the 1st and 2nd floors, and medical-related businesses linked to Kyungpook National University Hospital on the 3rd and 4th floors.
On the 1st floor, the European restaurant ‘The Bistro Botabota (Daegu branch)’, operated directly by the consignment company, is scheduled to open, and negotiations are underway for the entry of ‘Arc N Book’, a famous domestic complex cultural bookstore. Accordingly, the entry of key tenants is expected to positively influence the increase in foot traffic and the creation of new consumption in the entire commercial district.
To facilitate the rapid settlement of the commercial facility, a guaranteed income system will be implemented for some stores, guaranteeing 5% profit for 5 years. Additionally, dedicated escalators and large elevators will be installed to maximize exposure for each store, and plans are in place to facilitate easy inflow of foot traffic to the upper floors. Dedicated underground storage space for inventory will also be provided.
In particular, indoor terraces will be designed in some commercial spaces at the rear of the 1st floor to create a pleasant commercial environment, and the central area of the shopping mall will be designed as an open space across all four floors to enhance openness. A kiosk-type store will also be created in the courtyard on the 1st floor.
Furthermore, a large media facade producing various video displays will be installed on the interior walls of the courtyard, providing photo zones and attractions. Along with this, promotional and marketing support to maximize visitor numbers during certain periods, support for operator selection, contract management including renewals, and rental consulting will also be provided.
The model house for ‘Dongsung-ro SK Leaders View’ is scheduled to open at 845-1 Hwanggeum-dong, Suseong-gu, Daegu Metropolitan City.
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