Hyundai Construction's branded commercial complex "Hills Avenue Daejeon The Sky," supplied in Dong-gu, Daejeon, is emerging as a "hot issue" amid great interest, drawing attention to the investment value of this commercial facility with abundant hinterland demand.
"Hills Avenue Daejeon The Sky" is a commercial facility within the upcoming apartment complex "Hillstate Daejeon The Sky," which will secure many residents as fixed demand in the future. Since it is advantageous in securing demand, the most important condition for commercial facility investment, many investors are focusing their attention here.
In addition to the fixed demand within the complex, "Hills Avenue Daejeon The Sky" is highly valued for its abundant surrounding demand. First, it is located near the Daejeon Complex Bus Terminal, which sees a large number of floating populations passing through, and it is also close to Dongbu Negeori Station (tentative name) on Daejeon Urban Railway Line 2, scheduled to open in 2025, making it a station-area commercial complex expected to attract many passersby. Furthermore, Homeplus, CGV, E-Mart, hotels, and large hospitals are densely located nearby, forming a central commercial district representing the area along with these facilities.
A real estate expert said, "Securing abundant hinterland demand is one of the most important factors to check when investing in commercial properties," adding, "Hills Avenue Daejeon The Sky not only secures fixed demand within the complex but is also surrounded by key transportation, commercial, and cultural facilities that see numerous floating populations daily, making it highly valuable as an investment destination."
Especially, the investment value of "Hills Avenue Daejeon The Sky" is rising alongside the selection of the Hanwha Construction consortium as the preferred negotiator for the recent Daejeon Station area development project. The concept of this project is 'Connecting the city's space, time, and culture,' with a total floor area of 350,000㎡ and a total project cost of 910 billion KRW, including residential, retail, office, cultural, and lodging complex facilities. As this project progresses, the value of the surrounding area is expected to increase significantly, drawing attention to the value of "Hills Avenue Daejeon The Sky" as well.
Excellent product completeness also enhances the value of this commercial complex. As a branded commercial facility built by Hyundai Construction, one of Korea's leading construction companies, various specialized designs that are hard to find in other commercial complexes in Daejeon will be applied.
First, the first-floor commercial facilities will be composed of a street-type face-to-face shopping area approximately 250 meters long along the public open space and main road, maximizing the competitiveness of first-floor stores. The second-floor commercial facilities have excellent attraction due to dedicated parking spaces, and the third floor will be reborn as a more three-dimensional space through the strategic placement of auxiliary facilities such as an apartment fitness club and golf practice range. Additionally, the separation of parking lot access routes for residential and commercial facilities considers residents' convenience, while separate parking spaces on each floor are provided for visitors' convenience.
Meanwhile, the model house for "Hills Avenue Daejeon The Sky" is located at 4-16 Doryong-dong, Yuseong-gu, Daejeon Metropolitan City.
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.


