EasyMedia Wins Grand Prize for Mobile Web at 'Web Award Korea 2020'

Digital agency Easy Media Co., Ltd. announced on the 10th that the Lotte Castle mobile website it produced won the Grand Prize for Mobile Web at the 'Web Award Korea 2020.'

Web Award Korea is a web evaluation and awards ceremony that selects and honors innovative and excellent websites currently in operation. On this day, Easy Media was recognized for its excellence by producing the mobile website for Lotte Construction's brand 'Lotte Castle,' winning the Grand Prize for Mobile Web.

The website was completely revamped with the goal of enhancing the brand image and spreading its value. Through this renewal, it aimed to provide a higher level of brand experience by emotionally expressing Lotte Castle's design philosophy and improving user-centered UI/UX. Accordingly, brand promotion and sales complex promotion were separated and implemented as distinct pages.

The brand promotion page introduced a webzine to regularly update the site and communicate Lotte Castle's brand value, while the sales promotion page modularized the UI so that each complex could appear differentiated, allowing the order and layout of content to be varied, which attracted attention.

In addition, in line with the untact era, the website strengthened cyber model house content and introduced an online reservation function, implementing services that consider social circumstances. This earned positive evaluations from the judging panel, resulting in the Grand Prize for Mobile Web as well as the Excellence Award in the Construction Brand category of the General Corporate Division.

A company representative stated, “We aimed to elevate Lotte Castle's brand value by newly applying information delivery methods and designs that match current trends,” adding, “From a management perspective, we defined responsive mobile screens according to the characteristics of each screen to reduce management points for convenience.”

He continued, “Our company builds online service platforms across various industries and, based on continuous challenges and changes, has recorded excellent results every year in various web/app awards.”