Me2Zen Launches Mobile Casual Puzzle Game ‘Word TapTap’ Globally

[Asia Economy Reporter Hyunseok Yoo] Mobile casual game company Me2Zen announced on the 10th that it has globally launched its new casual game ‘Word Tap Tap - Enjoyable Brain Development Word Puzzle (subtitle)’ on Google Play and the Apple App Store.

‘Word Tap Tap’ is a brain development word puzzle game that anyone, regardless of age or gender, can enjoy. It is a puzzle game where players connect multiple English letters related to a single theme to form completed words. The game stimulates users’ desire to challenge themselves according to the difficulty of each stage, and allows them to check the dictionary meanings of words, making it ideal not only for brain training but also for vocabulary study.

In particular, ‘Word Tap Tap’ is significant as it is a newly developed and self-serviced casual game of a new genre, rather than a casual game using Me2Zen’s existing cards. Me2Zen has been strengthening its business capabilities by expanding its casual game portfolio through the successful release of casual games such as ‘Solitaire’ and ‘Trypics’ in addition to its social casino business. Starting with ‘Word Tap Tap,’ the company plans to gradually introduce new casual game genres and expand its global business.

Barry Lau, Co-CEO of Me2Zen, said, “The new title ‘Word Tap Tap’ is a new form of casual game developed by Me2Zen, expanding from card-based casual games to puzzle-type casual games. In 2021, we plan to release sequels including evolved versions of social casino and strategy simulation casual games, and we will continue to introduce new titles to establish them as new growth engines.”