[Asia Economy Reporter Seungjin Lee] An early Christmas is coming to Lotte On.
Lotte On will hold the ‘Everyday Merry Christmas’ event from the 9th to the 25th. This year’s Christmas and year-end season is expected to see a surge in online gift purchases due to the novel coronavirus disease (COVID-19), so the event starts a week earlier than usual.
During the pre-event from the 9th to the 13th, a survey titled ‘Christmas Gifts I Want to Receive’ will be conducted. Participants will be randomly awarded L.Points ranging from 100 to 50,000 points just for taking part. Additionally, the first 20,000 customers who participate in the survey will receive ‘Lotte On Character’ KakaoTalk emoticons.
The main event, ‘Everyday Merry Christmas,’ starting from the 14th, will feature Christmas gift discounts and daily prize giveaways. Lotte On plans to propose various products themed around gifts for family, lovers, and oneself. Prize items include luxury goods such as the ‘Marni Trunk Bag’ and ‘Saint Laurent Shoulder Bag,’ popular electronics like the ‘Apple iPhone 12,’ ‘Dyson Airwrap,’ ‘Geneva Speaker,’ and ‘LG Cinebeam,’ as well as ‘Signiel Seoul Accommodation Vouchers.’ During the main event, a purchase reward promotion will also be held, offering up to an additional 20,000 L.Points based on the number of purchases.
Meanwhile, Lotte On is currently running the ‘Lotte On Awards’ until the 13th, selecting and discounting the most popular products of the year. This is an opportunity to purchase Christmas gifts in advance, offering up to 15,000 KRW discount benefits daily to 20,000 customers, and selling the year’s best products and popular seller items at up to 30% off.
Representative products include the ‘Cuckoo 6-Person IH Electric Pressure Rice Cooker’ for home-cooked meal lovers, increased due to COVID-19, sold at a final discounted price of 239,850 KRW, and the ‘Illiyoon Body Wash,’ which helps moisturize skin during the dry winter season, offered at a final discounted price of 9,920 KRW. For customers concerned about noise between floors due to increased indoor activities of children, the ‘Alzipmat Roll Mat 110/140’ is available starting at a final discounted price of 22,900 KRW.
Ji-gyeong, head of Lotte e-commerce marketing team, said, “Expecting that Christmas and year-end gift demand will concentrate online due to COVID-19, we are conducting the Christmas event in two phases: a pre-event and the main event starting from the 9th. We have prepared products themed around gifts for family, lovers, or oneself, as well as home party supplies, and various benefits such as additional L.Point accumulation.”
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