Expressway Gas Stations Launch 'Mobile Reward Campaigns' Aligned with the Untact Era

Oedong Gas Station in Pohang Direction Receives Positive Response for Monthly Mobile Event Targeting Regular Customers

Panoramic view of Oedong Gas Station in the direction of Pohang.

[Asia Economy Yeongnam Reporting Headquarters, Reporter Park Dong-wook] Korea Expressway Corporation's Pohang-Ulsan Expressway Pohang-bound Oedong Gas Station announced on the 3rd that it selects outstanding regular customers every month and conducts a gift-giving event through mobile, receiving positive responses.

Considering the untact culture due to COVID-19, the Pohang-bound Oedong Gas Station informs outstanding customers of their selection via SNS (social networking service) and then delivers the products separately in the way the customers prefer.

A gas station official said, "In a culture that avoids face-to-face customer service itself, we sought a way to realize customer service non-face-to-face and held a mobile event," adding, "Although these are difficult times, we hope customers feel a small joy through this event."