Provision of Investment Support Funds for Opening Linked Accounts with KakaoBank
[Asia Economy Reporter Kum Boryeong] NH Investment & Securities has actively stepped up efforts to attract customers in their 20s and 30s through digital channels.
NH Investment & Securities announced on the 3rd that the number of digital account openings this year reached 1.09 million. Among these, 970,000 were first-time new customers. This was thanks to continuous efforts to discover new customers through partnerships with internet-only banks such as KakaoBank and K Bank.
In particular, they are focusing on attracting young customers through aggressive marketing. An NH Investment & Securities official explained, "We identified the characteristics of the 2030 generation who demand direct and fast benefits and provided immediate investment support funds to customers opening linked accounts with KakaoBank." They also held a special event for installment-type issuance notes to help those who find it difficult to start investing due to relatively little investment experience.
In line with the craze for trading domestic and foreign stocks, NH Investment & Securities applies lifetime preferential domestic stock trading commissions to customers using NH Investment & Securities for the first time. Additionally, until the end of March next year, overseas stock trading commissions will be reduced from the existing 0.25% to 0.09%, a 64% discount, and the foreign exchange commission rate will be fully waived. To ease the burden on customers new to overseas stocks, they provide an investment support fund of $20 and offer free real-time US market price services.
Thanks to the so-called 'Donghak Ants' and 'Seohak Ants,' the number of asset-holding customers on NH Investment & Securities' digital channels reached 840,000 as of the end of last month, with assets totaling 27 trillion won. Considering that these numbers were 350,000 and 11 trillion won respectively at the end of last year, they have more than doubled in 11 months.
NH Investment & Securities launched the mobile securities brand 'Namoo (NAMUH)' in 2016. An NH Investment & Securities official emphasized, "We made the securities firm, which was vaguely perceived as difficult, feel closer and more familiar to customers," adding, "In 2017, we were the first in Korea to apply lifetime preferential domestic stock commissions, focusing on customer benefits and securing market leadership."
Thanks to the large-scale influx of individual investors into the stock market, commissions related to brokerage trading increased, leading NH Investment & Securities to show strong performance. Operating profit for the third quarter of this year reached 353.7 billion won, and net profit was 239.6 billion won, setting a new quarterly record. These figures represent increases of 201.3% and 197% respectively compared to the same period last year. On a cumulative basis, net profit has already surpassed last year's figure.
Kim Dooheon, Head of Digital Sales Division at NH Investment & Securities, said, "We have always thought from the customer's perspective and communicated about what customers want," adding, "We will mobilize all our capabilities to help customers who trust and visit NH Investment & Securities achieve their goals and grow together with them."
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