'LG Signature' with Art, Ballet, and Opera

LG Electronics exhibited the LG SIGNATURE OLED 8K at the Pushkin Museum of Fine Arts in Russia. Visitors to the museum can enjoy the main artworks through the OLED TV.

[Asia Economy Reporter Dongwoo Lee] LG Electronics announced on the 3rd that it is conducting premium marketing to promote the artistic value of its ultra-premium home appliance, 'LG SIGNATURE.'

In line with the campaign slogan of LG SIGNATURE, "Art that inspires technology, technology that completes art," LG Electronics is collaborating with the Pushkin Museum in Russia, the American Ballet Theatre (ABT) in the United States, and La Scala Opera House in Italy to showcase the aesthetic and technological value of its products worldwide.

Earlier in October, LG Electronics signed a sponsorship agreement with the Pushkin Museum located in Moscow, Russia, and will exhibit the LG SIGNATURE OLED 8K in accordance with the museum's exhibition schedule until next year. Visitors to the museum can enjoy major exhibits on the 8K resolution OLED TV, where each of the approximately 33 million pixels emits its own light. Additionally, in partnership with a Russian online streaming company, viewers can explore the Pushkin Museum's artworks through videos accompanied by docent explanations.

LG Electronics also sponsors the gala event of ABT, a world-renowned ballet company in the United States, and from the 4th, customers using LG SIGNATURE OLED TVs will be able to enjoy highlight video content of ABT's performance of "The Nutcracker."

Furthermore, LG Electronics has been sponsoring the La Scala Opera House in Milan, Italy, for three years since last year. A special video of Giuseppe Verdi's opera "Rigoletto," which was staged there, is available on the LG SIGNATURE website. LG Electronics will also participate as a sponsor in the season opening event "Essence of La Scala," which will be broadcast simultaneously on TV and online on the 7th.

LG Electronics has compiled various premium marketing activities of LG SIGNATURE into a single video and uploaded it on the LG SIGNATURE website as well as social media channels such as YouTube, Facebook, and Instagram for everyone to enjoy.

Jinhong Kim, Executive Vice President and Head of Global Marketing Center at LG Electronics, said, "We will continue global marketing activities to provide differentiated customer value unique to LG SIGNATURE that fits the premium lifestyle."