Seocho-gu Completes Nationwide First Music Culture District Branding... BI Design Created for Use in Local Facilities and Various Events
[Asia Economy Reporter Jong-il Park] Seocho-gu (Mayor Eunhee Cho) has selected the name "Seoripul Akkigori" for the Seocho Music Culture District, which was designated as the nation’s first "Music Culture District" in 2018.
Located around Banpodaero and the Seoul Arts Center area, the Seocho Music Culture District is a street densely packed with about 160 music practice rooms, musical instrument shops, and instrument workshops.
It is a famous music spot in Seocho-gu where events such as the "Seoripul Festival," "Akkigori Festival," and busking performances are held.
"Seoripul Akkigori" adds a double meaning to the existing name "Instrument Street," implying that young musicians freely express their artistic talents.
The district recently conceptualized a BI (Brand Identity) design using "Seoripul Akkigori," and after expert consultations among several proposals, the final design was selected.
The final design was created by adding a treble clef symbol to a printmaking-style font that metaphorically expresses artisans’ craftsmanship. It was made considering readability so that anyone can easily recognize it, including the cultural district’s identity, musical characteristics, and dignity.
The BI design will be used in various places such as posters for cultural district events, signboards, shopping bags, and bus stops.
The district expects that the name "Seoripul Akkigori," which has a softer tone than Seocho Music Culture District, will become widely known and establish this area as a representative tourist attraction of Seocho-gu.
Currently, the district is carrying out a project to create a classical music-themed street in "Seoripul Akkigori."
They have installed manholes engraved with designs symbolizing the instrument street, fences featuring designs introducing famous musicians, a school gate design at Sinjung Elementary School reminiscent of classical music, and communication lines shaped like neatly arranged musical scores instead of tangled wires.
Next year, they plan to replace old and worn store signs with BI signboards and promote street art designs including murals and sculptures to attract positive responses from visitors.
Mayor Eunhee Cho said, "I hope 'Seoripul Akkigori' becomes a vibrant street that anyone who loves music can enjoy."
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