[Asia Economy Reporter Buaeri] NCSoft's Lineage 2M advertisement has surpassed 10 million views on YouTube. Despite not featuring top stars or famous celebrities, the ad has attracted industry attention by winning over viewers with its 'story.'
On the 30th, NCSoft released the 'Lineage 2M Anniversary Special Video' to celebrate the game's first anniversary, which has recorded over 11.12 million views.
The video depicts a woman named Yudahee walking down the street, hearing someone call out "Dahee," and opening a door to reveal blacksmiths. Yudahee is a type of gaming term. It creatively represents the in-game death screen message 'YOU DIED' as if it were a Korean person's name.
Notably, the advertisement gained attention as NCSoft CEO Kim Taek-jin appeared in it. Kim appeared as one of the blacksmiths, sporting yellow-dyed hair and medieval attire, eliciting laughter. Lee Sung-gu, the general producer who led the development of Lineage 2M, Baek Seung-wook, the head of development, and Kim Nam-joon, the PD, also appeared alongside CEO Kim.
What stands out about this advertisement is its success in achieving over 10 million views without featuring top stars or celebrity models. The video stars ordinary model Kim Ji-soo and NCSoft developers. This is analyzed as a result of the ad's innovative storytelling strategy. Meanwhile, Orange Clock Production, which produced NCSoft's advertisement, had previously gained attention for its Hyundai Motor taxi commercial.
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