'ePyeonhan Sesang Namyang New Town' Fully Sold Out Within a Short Period

[Asia Economy Reporter Onyu Lim] The ‘e-Pyeonhansesang Namyang New Town’ in Namyang New Town, Hwaseong, Gyeonggi Province, was fully sold out in a short period.

Daelim Industrial announced on the 28th that e-Pyeonhansesang Namyang New Town completed 100% sales on the 27th, following a record high competition rate of 196.33 to 1 in the non-priority subscription on the 18th.

Daelim Industrial cited the ‘e-Pyeonhansesang brand value’ as the primary reason for the early sales closure of this e-Pyeonhansesang Namyang New Town.

e-Pyeonhansesang is an apartment brand first introduced by Daelim Industrial in 2000, the first in the industry, and has been regarded as a leader in the residential market for over 20 years. It has been evaluated as leading innovation in domestic residential culture with the label ‘first’ not only for the initial brand launch but also for living services, specialized exterior design, and differentiated floor plans.

In particular, e-Pyeonhansesang Namyang New Town is a public sale complex selected through a Korea Land and Housing Corporation (LH) contest, boasting excellent quality to the extent that it is considered a concentration of the e-Pyeonhansesang brand’s capabilities.

In fact, e-Pyeonhansesang Namyang New Town applies advanced designs representing the e-Pyeonhansesang brand, including the innovative floor plan C2 House, Smart Clean & Care solutions, and a community with the region’s first sauna facility. Additionally, with a competitively priced sale price of 10.2 million KRW per 3.3㎡, it is analyzed that not only actual demand but also investment demand with a long-term perspective participated in the contracts.

Moreover, Daelim Industrial’s region-customized marketing focused on non-face-to-face content is also evaluated as effective. Despite the COVID-19 pandemic, more diverse cyber housing exhibition video content was prepared compared to other projects to provide vivid information to customers through non-face-to-face marketing. This marketing method, which vividly provided location, future value, and the complex’s unique features, was analyzed to be effective in allowing local residents to easily access and experience it.

e-Pyeonhansesang Namyang New Town is composed of 606 households in 8 apartment buildings ranging from 65 to 84㎡ (exclusive area), from 3 basement floors to 18 floors above ground. It applies the lifestyle-customized floor plan C2 House developed by Daelim Industrial, allowing structural changes suitable for residents’ needs and maximizing storage effects.

As fine dust and the coronavirus have recently emerged as serious social issues, Smart Clean & Care solutions are applied to consider residents’ health management. The community includes the region’s first sauna facility, a sports center consisting of fitness and indoor golf practice rooms. In addition, the latest community facilities rarely seen in existing apartments in Namyang New Town are applied in large numbers, such as healing gardens, green cafes, guest houses, Mom’s Station with a drop-off zone for academy vehicles for children’s safety, and indoor playgrounds.

A sales official of e-Pyeonhansesang Namyang New Town said, “As a complex where you can directly experience the newly reborn e-Pyeonhansesang brand value, the highest level of specialized design and community will be applied so that residents can feel pride,” and added, “We are grateful for the support of the demanders who trusted and chose the e-Pyeonhansesang brand, and we will do our best to make it the best apartment in the region embodying the e-Pyeonhansesang brand value.”