Binggrae Launches Two Types of 'Hot Bungeo Mini Samanco'

[Asia Economy Reporter Choi Saeng-hye] Binggrae announced on the 27th that it is challenging the frozen dessert market by launching two types of 'Hot Bungeo Mini Samanco' using the Bungeo Samanco brand.

Hot Bungeo Mini Samanco is a frozen dessert fish-shaped bread heated hot in an air fryer, available in two flavors: red bean and chocolate. It replicates the fish shape characteristic of the existing Bungeo Samanco product, offering consumers novelty and fun. Hot Bungeo Mini Samanco can be purchased at offline stores nationwide and plans to expand sales channels online in the future.

Binggrae's steady-selling ice cream Bungeo Samanco is also undergoing continuous transformation. Recently, Binggrae launched a new product, 'Black Sesame Bungeo Samanco.' The outer cookie and mix contain black sesame, giving it a dark color and embodying the nutty and smooth taste of black sesame. Additionally, responding to growing consumer interest in protein content in food, this product contains protein. To emphasize these features, Black Sesame Bungeo Samanco appointed talent Julien Kang as its advertising model.