Simmons Bed Opens Flagship Store 'Simmons Gallery Ilsan Goyang Branch'

- Opened near Starfield Goyang with 2 floors... Expected to meet increasing demand in nearby areas such as Goyang, Ilsan, and Paju
- Each floor offers unique charm with sophisticated Black & Charcoal and natural Green & White interiors
- Mattress experience space featuring the top-tier mattress collection 'Beautyrest Black' and mattresses with unique technology

Simmons (CEO An Jung-ho) has opened the ‘Simmons Gallery Ilsan Goyang Branch’ in Goyang-si, Gyeonggi-do.

‘Simmons Gallery’ is Simmons Bed’s directly operated flagship store and a lifestyle showroom reflecting differentiated spatial communication by region. Simmons Gallery Ilsan Goyang Branch is located in Dongsan-dong, Deogyang-gu, Goyang-si. With the geographical advantage of being near Starfield Goyang, the largest shopping mall in the northwest metropolitan area, and close to major arterial roads such as the Outer Ring Road and Goyang-daero, it is expected to secure customer demand not only from Deogyang-gu and Ilsandong-gu in Goyang-si and Ilsanseo-gu including KINTEX, but also from Paju, Gimpo, and Yeonsinnae areas.

Comprising two floors above ground, Simmons Gallery Ilsan Goyang Branch offers different concepts on each floor to provide various attractions to visiting customers. The first floor, where customers can experience the limited edition ‘Beautyrest 1870’ mattress and frame released to commemorate the brand’s 150th anniversary and the top-tier mattress collection of Simmons Korea, ‘Beautyrest Black,’ emphasizes sophistication. The combination of black and charcoal colors creates a calm yet luxurious atmosphere, making visitors feel as if they are in a luxury hotel. Additionally, the disassembled mattress of ‘Kelly,’ the top model of ‘Beautyrest Black,’ is displayed in the center of the store, allowing customers to directly observe Simmons Bed’s technology and expertise. Moreover, the ‘Heritage Alley’ space, where visitors can explore Simmons’ 150-year history, is designed to provide diverse content even during shopping.

The second floor is decorated with a green and white combination to create a more comfortable atmosphere where customers can examine each product carefully. The emerald green carpet overall creates a calm feeling, while the walls are decorated with a combination of olive green and white colors to add a lively touch. This area displays mattresses and bed frames in various sizes, from super single (SS) beds suitable for children’s rooms to family beds, attracting family customers. In addition, the entire furniture and bedding collection of the lifestyle collection ‘Kenosha’ is harmonized here, allowing visitors to experience the ‘Simmons Look’ styling the bedroom exclusively with Simmons products.

Furthermore, Simmons Bed has prepared a ‘Technical Zone’ where customers can check the unique mattress design know-how. Visitors can experience the ‘Zoning system,’ which combines and arranges pocket springs with different elasticity, support, and shapes, and the ‘Layering technology,’ which combines over 50 types of premium internal materials on top of the pocket springs.

Meanwhile, to commemorate the opening of Simmons Gallery Ilsan Goyang Branch, Simmons Bed is holding a gift event. Customers who purchase over a certain amount at the store will receive Simmons’ lifestyle collection ‘Kenosha’ hotel bedding sets and pocket spring pillows. All gifts are limited in quantity and provided on a first-come, first-served basis, and the event may end early if the gifts run out. Simmons Bed is also conducting a dramatic discount event of up to 20% at official Simmons stores nationwide in celebration of the brand’s 150th anniversary.

Simmons is creating a new history by adding Simmons Korea’s unique technology to its 150 years of brand heritage. Simmons Korea produces safe mattresses through the globally recognized domestic in-house production system and the world’s best-equipped sleep research R&D center at Simmons Factorium located in Icheon, Gyeonggi-do, and strictly manages them by applying ‘1,936 quality control items unique to Simmons Korea.’ It is building consumer trust with the three major safety keywords for mattresses in the nation by obtaining national eco-friendly certification, launching the first and only flame-retardant mattress in Korea, and acquiring ‘Radon Safety Product Certification’ for 41 types of general market mattresses from the Korea Standards Association, leading the bed industry’s trend of safe costs.