[Asia Economy Reporter Jang Hyowon] Soribada (CEO Jo Hogyeon) announced on the 25th that the limited edition product of its fashion brand Saint Marine sold out in 7 minutes on home shopping.
On that day, Saint Marine of Soribada, which conducted sales of the ‘Thira’ Purple Edition on Hyundai Home Shopping, stated that all 1,000 limited edition pairs prepared were sold out as soon as the broadcast started. Since its launch, a total of 5,500 pairs have been sold including reordered products. Thira is a Saint Marine product that gained explosive popularity at its launch in September as the ‘Kim Hojung shoes.’
The Purple Edition, sold in a limited quantity of 1,000 pairs, was made in Imperial Purple, the official color of Kim Hojung’s fan club ‘Aris,’ raising high expectations and interest from fans. It is explained that the number of buyers surged as Kim Hojung goods were provided together with the product. Due to the high popularity of Saint Marine, to the extent that even additional production products are running out, Soribada announced that it will immediately proceed with additional production of the product.
The company explained that this achievement was not simply the result of marketing effects. Soribada made the Thira by continuing bold attempts in various aspects such as materials and finishing to differentiate the product. It created a luxurious design and comfortable fit by using premium cow leather and cork insoles.
A Soribada Saint Marine official said, “Following Stare, Saint Marine is also showing a trend of increasing sales and recognition due to high consumer satisfaction,” and added, “We plan to prepare various new products that can reveal differentiated areas in the fashion business field, as well as strengthen competitiveness in terms of materials and design by establishing overseas production lines.”
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