Seven Eleven Launches Two Types of Multipurpose Convenient Salads

[Asia Economy Reporter Seungjin Lee] Seven Eleven has introduced salad products that can be used for various purposes, catering to the modern lifestyle that pursues convenience and efficiency in eating habits.

On the 25th, Seven Eleven announced the launch of two types of versatile and convenient salads, ‘Egg Mayo Salad’ and ‘Ham & Macaroni Salad,’ which can be enjoyed in various ways according to personal preference.

The ‘Egg Mayo Salad’ is a product mixed with mashed eggs in mayonnaise sauce, characterized by its savory and soft texture. The ‘Ham & Macaroni Salad’ mainly consists of macaroni and smoked ham mixed with carrots and onions, offering a light and crunchy texture. Both are priced at 2,800 won each.

Seven Eleven’s convenient salads are easy to take in small portions and are great as vegetable salad fillings or as ingredients for sandwiches and morning buns. They are also suitable as canap? toppings, making them perfect snacks to accompany wine or beer. Additionally, they can be enjoyed as meal substitutes or side dishes.

Despite being newly released, consumer response has been enthusiastic. According to Seven Eleven, one week after the launch, the ‘Ham & Macaroni Salad’ and ‘Egg Mayo Salad’ ranked first and second in sales among the entire salad product group (20 types).

Meanwhile, convenience store salads are gaining attention as the next-generation popular category alongside desserts, showing strong growth. Seven Eleven’s salad category sales have increased by 30.4% compared to the same period last year (from January 1 to November 24 this year) despite the COVID-19 situation, maintaining double-digit growth following last year.

Jang Yeo-jeong, the MD in charge at Seven Eleven, said, “As the COVID-19 pandemic prolongs, more consumers are enjoying cooking at home, and products that can be used in various ways with simple recipes are gaining attention. The newly launched convenient salads are products that can make the eating habits of young one- to two-person households more convenient.”