Luxury beauty brand Lux & May presents a package design collaboration with New York-based artist ‘MOKSHINI’.
‘MOKSHINI’ is a multidisciplinary artist specializing in fashion illustration, collaborating with various brands in the fashion industry such as Vans, Ralph Lauren, Harper’s Bazaar, and New York Fashion Week. To better capture MOKSHINI’s sensibility and unique personality in their products, Lux & May selected hand cream and lip masks?essential items for all ages and all seasons?as their collaboration products.
The first collaboration design product is the ‘Hand Cream Balance Duo,’ consisting of #FF012B, which finishes with a non-sticky and refreshing feel, and #FF017C, which provides long-lasting moisture. Both products feature unique and luxurious scents crafted by a professional perfumer from Lux & May’s corporate research institute, perfectly matching the characteristics of each formulation and captivating the senses.
#FF012B is a fast-absorbing product that leaves a clean finish, suitable even for consumers who usually avoid hand creams due to stickiness or heaviness. It contains ceramide NP to strengthen the skin barrier, hydrolyzed hyaluronic acid and avocado fruit extract for hydration and moisture. Additionally, shea butter enhances moisturizing power to keep skin moist and richly hydrated, while a subtle green floral scent provides comfort.
#FF017C offers a moist velvet finish with deep, long-lasting hydration, ideal for dry weather like now. This high-moisture hand cream contains 10% shea butter, coconut palm oil that forms a moisture-protective barrier, a natural protector (patent number 10-0910747) that soothes rough skin, and ceramide NP to strengthen and protect the skin barrier. It applies lightly without heaviness, absorbs smoothly without discomfort, and leaves a pleasant lingering woody scent.
The second collaboration product is the ‘Infinity Sleeping Lip Mask,’ a lip-specific mask that moisturizes dry and chapped lips overnight. It is non-sticky, lightweight, fragrance-free, and suitable for everyone without preference issues. Also, thanks to Lux & May’s corporate research institute’s gentle formulation, it is comfortable for sensitive users.
The lip mask contains honey extract and propolis extract, which are excellent for hydration, soothing flaky lip skin, and providing rich vitamin C and nutrients to revitalize lips. Its pH mildly acidic formula helps with exfoliation, allowing gentle daily care. The large 20g size makes it convenient for use not only at night but also throughout the day whenever lips feel dry. It is a multi-use item that can also be applied to dry areas such as elbows and knees.
A Lux & May representative stated, “’MOKSHINI’ is the second collaboration artist following the first collaborator ‘MamaComma.’ To express her sophisticated sensibility and unique personality on the packaging, our design center within the Lux & May R&D Center devoted significant time and effort.” They added, “In these times when personal hygiene is more important than ever, frequent hand washing and face cleansing can cause skin dryness. We hope our new hand cream provides skin hydration and a pleasant scent for daily healing, and that the gentle lip mask supports daily lip care.”
Lux & May and ‘MOKSHINI’ collaboration products are available on the official Lux & May website and various online malls.
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