Exercise Methods Using Ankle Bands and Hip Bands Provided for Free Through Duet Official YouTube Channel
As the winter chill approaches, more people are starting home training (home training). Instead of going to the gym or exercising outdoors, they are choosing exercise methods that allow them to conveniently and consistently manage their health and fitness at home or in daily life. In addition, so-called dumbbell consumers who are interested in and actively invest in health and fitness are rapidly spreading mainly among the MZ generation, making the popularity of home training even stronger.
In particular, one of the favorite exercises among home training enthusiasts is lower body workouts, and interest in lower body care is increasing as winter approaches.
Accordingly, home training small tools such as 'ankle bands' and 'hip bands' are gaining attention. They are compact and convenient, and can be used not only for lower body exercises but also for upper body strength training such as shoulders and arms, as well as full-body stretching, attracting attention for their high versatility.
The most notable products are the ankle bands and hip bands from the home fitness brand 'Dewit' by Pilates expert 'Coach Lee Seul.' Since last month, the brand's 'Determined 21-Day Challenge' has become a hot topic on social media, increasing inquiries about the ankle bands and hip bands introduced in the videos. Furthermore, positive reviews from users who have tried the products continue to follow.
The Dewit ankle band is an upgraded version of version 1 released last year, featuring optimized strength and durability for exercise, allowing up to 5 times the ultra-focused stimulation effect per session. Also, depending on how it is worn, the intensity can be adjusted and various uses are possible, and with solid fixation, users can enjoy exercise safely without worries about snapping back.
The Dewit hip band is a small tool that can train the hip muscles, the center of the body, and when used as a set with the ankle band, it can double the exercise effect.
Dewit is a home fitness and inner beauty specialized brand collaborating with Pilates instructor and popular influencer 'Coach Lee Seul,' who has 270,000 followers. Last month, they launched four home fitness products: ankle bands, hip bands, mats, and mat straps, continuing their steady growth.
In particular, a major factor in Dewit's popularity is the participatory video content combined with the products. Dewit provides professional exercise lecture videos using the products for free on the brand's official YouTube channel in collaboration with Coach Lee Seul, quickly forming fandom through brand experience and communication. They also run challenger campaigns reflecting the daily life power and sohwakseong (small but certain achievement) trends, which have become part of MZ generation culture, actively drawing responses from the MZ generation.
Lee Saemi, team leader of Dewit brand management, said, "Since the new product launch last month, all products have gained popularity with promotion stock sold out, and steady sales growth is being recorded. In particular, as winter approaches, the rapid increase in customers seeking ankle bands and hip bands is noticeable," adding, "We hope that by participating in Coach Lee Seul's professional exercise videos and the Determined 21-Day Challenge provided for free by Dewit, people will improve both their health and fitness as well as maintain a solid body this winter."
Meanwhile, detailed information about Dewit can be found on the official Dewit website and official SNS channels.
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