Mesh Korea Appoints Lee Yeon-kyung as New CMO... Expands Marketing Organization

Branding as a New Infrastructure Company Combining IT and Logistics

Yeonkyung Lee Mesh Korea CMO

[Asia Economy Reporter Kim Cheolhyun] Mesh Korea (CEO Yoo Jungbeom), which operates the delivery agency service 'Vroong,' announced on the 11th that it has expanded its marketing organization and newly appointed Lee Yeonkyung, former Executive Director of Aju Hotel & Resort, as Chief Marketing Officer (CMO).

Mesh Korea explained that it established the 'Marketing Communication Headquarters' and the CMO position to oversee it in order to expand and strengthen its capabilities from IT and sales to marketing and branding, and to diversify its activities as a new infrastructure company combining IT and logistics. Mesh Korea plans to add various customer sectors such as media commerce, food service franchises, food and beverages, health and beauty drugstores, and cosmetics to its online and offline marketing and branding consulting areas to help its clients succeed.

To this end, the newly recruited CMO is an expert who has led marketing communications for over 20 years at prominent companies such as Audi Korea and Aju Group. She joined Audi Korea as a founding member in 2002 and was appointed the youngest executive, subsequently achieving high performance in various fields including fashion and hotels.

The CMO said, "I will exert my utmost capabilities to widely promote Mesh Korea, a digital integrated logistics platform, and fulfill its role as a partner in customer success." Yoo Jungbeom, CEO of Mesh Korea, said, "We expect Mesh Korea's capabilities to be strengthened and to communicate with more corporate clients through the appointment of CMO Lee Yeonkyung," adding, "Companies will focus on their core competencies such as product planning and production, while creating a new paradigm where the entire logistics process from order to delivery is efficiently managed through Mesh Korea."