Cafe24 Expands Southeast Asia Market with Lazada Integration to 5 Countries

Philippines, Indonesia, Thailand Added

[Asia Economy Reporter Cha Min-young] Domestic Korean businesses are expected to find it easier to export online to Southeast Asia.

Global e-commerce platform Cafe24 announced on the 9th that it will expand the countries linked to Lazada, the largest open market in Southeast Asia. In addition to Singapore and Malaysia, it will add three more regions?Philippines, Indonesia, and Thailand?supporting sales linkage to a total of five countries.

Lazada is one of the largest open markets in Southeast Asia, with 65 million members.

Online shopping mall operators can simultaneously expose products registered in their own shopping malls (DTC·Direct to Consumer) to five Southeast Asian countries through 'Cafe24 Market Integrated Management.' They can also check order status and delivery progress by country all at once.

Moreover, logistics and delivery services optimized for the Southeast Asian region are available. Through Lazada Global Shipping, fast and accurate overseas delivery is possible, tailored to the local characteristics of many islands.

Cafe24 plans to increase the overseas expansion regions of Korean online shopping malls based on cooperation with local companies. Southeast Asia has a population of 660 million and growing popularity of Hallyu products, which raises expectations for rapid global growth of domestic businesses.

Lee Jae-seok, CEO of Cafe24, said, "Korean products are welcomed content in the Southeast Asian e-commerce market with unlimited growth potential," adding, "We will continue to build a collaborative ecosystem with various companies to support the global success of Korean online shopping malls."

Meanwhile, last October, Cafe24 also collaborated on system linkage with Shopee, one of the fastest-growing largest open markets in Southeast Asia, achieving a cumulative order count of 1.2 billion and cumulative transaction amount of 17.6 billion dollars (about 20 trillion won).