FreshEasy, the EASY Meal Kit’ Launches 5 Everyday Soup and Stew Varieties

[Asia Economy Reporter Choi Saeng-hye] Meal kit specialist company Fresh Easy announced on the 9th that it is expanding its everyday meal product line by launching five types of the next-generation meal kit product, ‘the EASY Meal Kit’ soups and stews, which are more convenient and economical.

‘the EASY Meal Kit’ is a next-generation meal kit product that maintains the taste and freshness of existing meal kits while reducing cooking time and price by more than half, and increasing storage convenience with a shelf life of up to 12 months. The five new ‘the EASY Meal Kit’ products released this time were launched as everyday meal products reflecting the increased demand for convenience foods due to social distancing and the preference trend for warm soups and stews according to seasonal changes.

The new products consist of five types: ‘Military Budae Jjigae’, ‘Pork Bone Sundae Soup’, ‘Deep-flavored Beef Radish Soup’, ‘Hangtae Soup for Hangover Relief’, and ‘Cheongju-style Pork Jjageuli’. Featuring a simplified cooking process that allows you to complete menus that are burdensome to shop for and prepare ingredients for, such as budae jjigae and sundae guk, by just adding water and boiling at home. In particular, the packaging is specialized for single servings, allowing single-person households to easily and comfortably enjoy soups and stews at home.

‘Military Budae Jjigae’ boasts a deep flavor with three types of ham and vegetables, while ‘Deep-flavored Beef Radish Soup’ offers a clear and mild taste with a clear broth. ‘Pork Bone Sundae Soup’ contains rich pork bone broth with chewy sundae (Korean blood sausage) and osori gamtu (pork stomach). ‘Hangtae Soup for Hangover Relief’ combines chewy dried pollack meat and refreshing broth for a deep flavor, and ‘Cheongju-style Pork Jjageuli’ is characterized by its spicy and savory taste with richly flavored pork jjageuli.

The new products are available for purchase through Fresh Easy’s own online mall and various online channels, and on Naver Shopping, a ‘New Product WEEK’ event with discounts and 1+1 promotions will be held until the 13th.