[Asia Economy Reporter Minyoung Cha] eBay Korea announced on the 5th that its trend-life shopping site G9 (Jigu) will strengthen its overseas direct purchase lineup for the year-round biggest shopping festival, 'Big Smile Day.' By partnering with overseas direct purchase brands such as Malltail, they aim to enhance product competitiveness and additionally offer Big Smile Day discount coupons worth up to 400,000 KRW.
Big Smile Day is an event held simultaneously by G9 along with Gmarket and Auction until November 12. In particular, all products on G9, including overseas direct purchases, are offered with free shipping, and overseas direct purchase items are presented at discounted prices including customs duties and taxes, attracting a relatively large number of direct purchase shoppers. Accordingly, the Big Smile Day period is divided into the 'Big2' period until the 8th, with an expanded overseas direct purchase lineup.
First, popular products are offered at special prices as recommended items in the Big2 'Big Deal' section, featuring digital and home appliances as well as food and mart products. For beauty and living products, carefully selected items include 'Innisfree Moisture Elasticity BEST' and 'New Legato 4-Seater Recliner Sofa Double-Sided.' Overseas direct purchase products such as 'Gucci Wallet and other luxury accessories,' 'Onyx Fork3 eBook Reader,' and 'Marshall Stanmore1 Bluetooth Speaker Black' can also be found in the Big Deal section.
A 'Overseas Direct Purchase Pre-Black Friday Special' corner is also prepared within the Big Smile Day event. Additional Big Smile Day exclusive discount coupons are provided. eBay Korea’s premium membership 'Smile Club' members receive three types of 20% discount coupons: up to 400,000 KRW coupon, up to 30,000 KRW coupon, and up to 10,000 KRW coupon. General members are offered a 15% coupon with a maximum discount of 5,000 KRW. Customers who downloaded these coupons on November 1 can download them again. Popular brands such as Philips, Dyson, SK Magic, and Balmuda also offer up to 30% cashback benefits.
Lee Choongheon, Head of G9 Business Division, said, “As the year-end shopping season approaches, various overseas direct purchase products are gaining popularity during G9’s Big Smile Day,” adding, “Not only the easy UI and convenient services optimized for direct purchase shopping on G9 but also collaborations with big brands participating in this Big Smile Day will continue to strengthen overseas direct purchase competitiveness until the event ends.”
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