BankSalad Selected as One of the 'Top 100 National R&D Achievements'

Proven Excellence in Opening the Data-Driven Personalization Solution Market

[Asia Economy Reporter Kim Cheolhyun] BankSalad announced on the 3rd that it has been selected for the "2020 Top 100 National R&D Achievements" organized by the Ministry of Science and ICT. The Top 100 National R&D Achievements is an event held annually by the Ministry of Science and ICT to promote public interest in science and technology that drives national development and to boost the pride of scientists and engineers by selecting, certifying, and rewarding outstanding companies.

BankSalad was recognized as an excellent case in the information and electronics field for its "Development of a Data-Based Personalized Financial Solution App." BankSalad introduced a data-based personalized solution service that collects scattered personal financial information, objectively analyzes individual financial data, and provides customized solutions. BankSalad explained that it was acknowledged for its excellence in leading data innovation centered on individuals by enhancing personal convenience and improving benefits.

Starting with financial services for individuals and achieving results, BankSalad plans to expand its scope to non-financial data such as automobiles and real estate based on accumulated data technology and expertise, aiming to lead personal lifestyle management. Kim Taehoon, CEO of BankSalad, said, "BankSalad is a service that started with the idea that individuals should be able to know and utilize scattered data, which would not only resolve information asymmetry but also create an environment where individuals become wiser," and added, "We will continue to advance our technology to become a hyper-personalized life service that helps individuals lead better lives."