Famous Brand Power Expands to Officetels
The First The Sharp in Daegu Buk-gu Presents a New Residential Space
Residential officetels built by 'brand' construction companies are becoming increasingly preferred by consumers. This is because buyers who have already experienced the 'brand' premium in apartments are now also considering the brand when choosing officetels. Branded residential officetels not only inspire strong trust in the construction company and have high brand recognition, but also offer excellent product value through various specialized designs, satisfying consumer expectations in multiple ways.
The 'The Sharp Gwangju Forest' residential officetel, launched in Gwangju last June, recorded an average competition rate of 51.87 to 1. Its excellent floor plan of 59㎡, favored by one- to two-person households, along with various standard included items and the high preference for The Sharp brand in the region, were key reasons for its success. Similarly, all 132 units of the residential officetel at Seodaegu Central Xi, launched in Daegu's Seo-gu in September this year, were fully contracted within two days of the start of sales. Brand power was also cited as the main reason.
Kwon Il, head of the research team at Real Estate Info, said, "Branded officetels have product value comparable to apartments and can serve as alternative residential products, resulting in high residential satisfaction upon moving in. In particular, with the backing of a brand, residents can expect capital gains or high rental income after moving in."
The third 'The Sharp' in Daegu and the first in Buk-gu, 'The Sharp Premier,' is also attracting attention. This complex will further upgrade residential value by offering 'Signal 3.0,' a new concept of mixed-use residential space proposed in Daegu.
POSCO Construction, a major construction company consistently ranking high in construction capability evaluations, is preparing to supply The Sharp Premier in Chimsan-dong, following the previously supplied The Sharp Dearlo and The Sharp Suseong Lacere in Daegu.
POSCO Construction's high recognition and brand power have also resulted in strong sales performance in Daegu. The Sharp Dearlo, launched in August, closed with an average competition rate of 55.3 to 1 in the first priority subscription, and The Sharp Suseong Lacere, launched afterward, completed sales with an average competition rate of 12.1 to 1 within the ranking.
The upcoming The Sharp Premier is expected to achieve good sales results due to its outstanding brand power and excellent location. Especially, 'Signal 3.0' not only offers excellent product value but also allows applications from anywhere nationwide without regional restrictions, and anyone aged 19 or older can apply without a subscription savings account, attracting significant interest from buyers.
Unlike apartments, Signal 3.0 has no application qualification restrictions and is not subject to re-winning or resale restrictions. Loans are also available, enabling home ownership with a small initial investment.
It also introduces specialized designs comparable to apartments. The building orientation is mainly south-facing, and all units feature a 4-bay slab-type structure maximizing natural light and ventilation. Practical designs are applied throughout the home, including alpha rooms, dressing rooms, and kitchens designed considering the movement lines of housewives.
IQ Tech (AIQ TECH), which enhances convenience in daily life, has also been introduced. Centered on The Sharp Cloud Platform, it integrates various services linked with Kakao, SKT, and Samsung Electronics platforms, enhancing residents' residential value in terms of convenience, safety, health, and savings.
Landscaping design and community facilities enable a pleasant and convenient lifestyle. Within the complex, there will be a children's playground with water play, an art bench and gallery garden with nighttime lighting, a terrace garden planted with various colorful and textured flowers, and a welcome tea house. Additionally, community facilities such as a rooftop garden on the 4th floor, fitness center, GX room, reading room, smart work room, family caf? (book caf?), daycare center, coin laundry, and residents' meeting room will be provided.
Meanwhile, to prevent the spread of COVID-19, POSCO Construction plans to open both a cyber model house and a reservation-based physical model house with thorough quarantine measures. The model house for The Sharp Premier is located at 43-18 Beomeo-dong, Suseong-gu, Daegu (near Exit 4 of Beomeo Station on Daegu Subway Line 2).
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