HiteJinro Launches Best Value Wine Gerard Bertrand's New Release 'Erezi'

[Asia Economy Reporter Lee Seon-ae] HiteJinro announced on the 29th that it will introduce the new product "Heresie" from the renowned South French winery G?rard Bertrand.

"Heresie" is a wine made by selecting only the best grapes produced in Corbi?res, in the Languedoc-Roussillon region of southern France, by G?rard Bertrand. It is a product being introduced worldwide for the first time this year. The Corbi?res region is a symbolic place in the history of southern France, where traces of the Cathar heresy of Christianity, which took root around the 12th century during the medieval period, remain. The ruins of the Cathar castles, which resisted the Crusades for 20 years before disappearing, still surround the Corbi?res vineyards, and Heresie was born inspired by this history.

Heresie exquisitely captures the Grenache, Syrah, and Carignan varieties produced at this winery, showcasing a complex and powerful aroma and the elegance of silky smooth tannins, distinct from traditional Corbi?res wines. Additionally, the front label features the Hydra from Greek mythology, symbolizing the revival and rebirth of this historically rich region.

G?rard Bertrand, the producer of Heresie, is a winery that sparked a revolution in southern French wines and is known as a benchmark for other wineries in the region. In particular, it is an eco-friendly winery that was the first in southern France to implement biodynamic farming using lunar calendars and medicinal plants, rather than simple organic farming, to improve wine quality. In 2008, it was selected as the Best Value Winery by Wine Spectator among 200 French wineries, and in 2011, it won the European Winery of the Year award at the Wine Star Awards. Furthermore, in 2012, it was named Best Red Winemaker by the International Wine Challenge (IWC), and in January 2016, it was selected as Winery of the Year by La Revue du Vin de France.

Heresie is scheduled to be sold through various stores, including Homeplus, starting at the end of October.

Executive Director Yoo Tae-young said, "Heresie is a new release from G?rard Bertrand, famous as the Best Value Winery, and richly embodies the personality of Corbi?res in southern France," adding, "It will be a good choice for consumers who consider cost-effectiveness and emotional satisfaction."