Capsule Collection Featuring Windbreakers and Hats Using Two Brand Logos Introduced
[Asia Economy Reporter Yujin Cho] Samsung C&T Fashion Division's global brand Junzi announced on the 29th that it will showcase its collaboration products with sportswear brand Reebok for the first time in Korea.
The collaboration product 'Pump Court' by Junzi and Reebok was newly created by applying Junzi's unique stylish design onto Reebok's signature sneakers.
In particular, Junzi incorporated its identity of pursuing minimal and refined beauty into the Pump Court, which features vibrant colors and styles.
Additionally, within a single color of the Pump Court, a mix of various textures was used to design modern and sophisticated sneakers that had not been experienced before.
This collaboration product was released in four colors: black, mint, gray, and white, priced at 290,000 KRW.
Along with windbreakers utilizing the logo play of both brands by applying the signature silhouette, a capsule collection consisting of hats, socks, and more was also launched.
Jung Wookjun, Creative Director (Executive Director) of Junzi, said, “We continue to collaborate with different brands or designers every season to expand communication with the millennial generation. We hope that the work with Reebok, which has over 100 years of sportswear history, will serve as a new source of inspiration and enjoyment for customers worldwide.”
The collaboration products with Reebok are available at Junzi stores nationwide and Samsung C&T Fashion Division's integrated online mall SSF Shop.
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